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What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

For those just starting out and viewing Google Analytics for the first time, it can be daunting. Offering courses on Advanced Google Analytics, Ecommerce Analytics and Google Tag Manager Fundamentals, there is likely something to learn for all levels. So, just where do you begin? How do I configure GA to track XYZ?

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How to Add Mailchimp Tags to a Signup Form in WordPress (2 Methods)

Optinmonster

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Your subscribers will automatically be added to the right group so you can target them with personalized campaigns. Why Use Mailchimp Tags in Signup Forms.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

It comes with a price tag, which varies depending on the channel. You can do this with: Paid search on Google or other search engines. It certainly can with the right strategy. It’s important to note though, that paid media can only deliver ROI when the ad is running. Investment is for resources, not ad dollars.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

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How to keep your marketing automation campaigns from ruining your week

Martech

This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Most systems can manage that. This particular example is about email, but you can apply the same principles to other campaigns.

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Understanding the Thinkers360 Leaderboards

Thinkers360

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. How can I recommend others who should be on the list?