Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Envy

APRIL 18, 2018

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. Email marketing is enjoying a return to popularity, possibly as a result of stricter anti-spam legislation. GDPR Privacy.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. We can no longer rely on the old saying of “putting yourself in your customer’s shoes”. And then you can dive into quantitative. So how can you avoid the dreaded down arrow?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

BenchmarkONE

MARCH 31, 2022

She posits, “creating a first-party data strategy is a great way to prepare for these new privacy measures.”. Hubspot offers a free CRM, but that’s not where the email marketing power resides. What sets Hubspot apart is that their marketing platform integrates not only with email, but all areas of your in-bound marketing.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

MAY 26, 2021

Trying to stand out in the crowd can be overwhelming. 1. , find an email hosting provider, like HubSpot , with timezone support. So you can see what’s working and optimize your email program. Customer actions, such as abandoned carts, page views, and contact engagement can show us exactly what the customer is looking for.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. A/B testing can increase your email marketing ROI by as much as 37%. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Follow email marketing compliance.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

MAY 10, 2022

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Otherwise, you risk violating privacy laws and also contacting a customer on a medium they don’t expect to be contacted on. Does text messaging for sales violate privacy laws?

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

Hubspot

SEPTEMBER 9, 2020

And although Facebook is primarily a social media network, it will follow email privacy regulations by instructing users to only send marketing emails to contacts who sign up for them. Luckily, if your connected CRM already has an email subscriber list, you can just select it from a drop-down menu seen in this image: Image Source.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Convince & Convert

FEBRUARY 17, 2013

No spam, no monkey business. They can be “amazing” or they can be useful. I’ll respect your privacy and your time, too. The keynote presentation of Youtility is a barn burner, and you can catch it in a bunch of different places. Youtilitybook.com. What is Youtility about? I Want to See You in Person!

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 150

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hubspot

NOVEMBER 21, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. Instead, it provides background information to help you better understand the GDPR.

Work Management 78

Work Management Marketing Management Planning Transparency 78

Hubspot

MAY 15, 2018

Not only is hate speech nuanced, but because humans (who train the artificially intelligent machines designed to help moderate content) have their own implicit biases, that can sometimes cause flaws in the way something as relatively subjective as hate speech is flagged. Adult Nudity and Sexual Activity. Hate Speech. Fake Accounts.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Hubspot

DECEMBER 10, 2015

Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. Increased Privacy. In fact, the new privacy setting makes it impossible for content to be indexed by search engines. Hopefully, that’s about to change. New Groups App.

Linkedin 28

Linkedin B2B Marketing B2B Planning 28

Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) CAN-SPAM Act. Privacy Policies and Terms of Use. First, there was all the SOPA/PIPA drama.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

OCTOBER 13, 2011

Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen. So, why not break it down?

Email Marketing 28

Email Marketing Top of Funnel Privacy Policies CAN-SPAM 28

Hubspot

OCTOBER 14, 2011

You can grab your free copy of the full ebook here. People are more resistant to give up their information these days, especially because of the increase in spam. Add a privacy message (or link to your privacy policy) that indicates their email will not be shared or sold. Connect with HubSpot : Reduce anxiety.

Effectiveness 28

Effectiveness Privacy Policies Tips Auto Responder 28

Hubspot

OCTOBER 19, 2011

Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results. For example, HubSpot customers using HubSpot's Sources report will see the visits as coming from "Google.com," just without specific keyword information.

Keywords 28

Keywords Search Marketing Google Marketing Analytics Tools 28

Hubspot

APRIL 19, 2012

The thing is, we've all been burned too many times by companies that don't deliver on their offers' promises, sell our personal information, and SPAM us with irrelevant emails. Tip: Don't forget that you can make form fields optional! 5) Include a link to your privacy policy. 5) Include a link to your privacy policy.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

FEBRUARY 13, 2013

And trust me, we take love pretty seriously here at HubSpot. 2) "You could spam me all night and I still wouldn’t unsubscribe." 6) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 6) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 8) "Do you have a privacy policy?

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

Hubspot

FEBRUARY 13, 2013

And trust me, we take love pretty seriously here at HubSpot. 5) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 12) "You could spam me all night and I still wouldn’t unsubscribe." 13) "Do you have a privacy policy? Why not open with a corny (yet endearing) marketing pick-up line?!

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

SendX

SEPTEMBER 21, 2020

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Both big and small businesses can run good email campaigns. You can use emails to build trust with both your potential customers and the existing ones. You can also attach files.

Paid Search Agency 201

Paid Search Agency Email Marketing Work Management Marketing Management 201

Hubspot

DECEMBER 26, 2018

You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. Security, privacy, and anonymity make it easy to use cryptocurrency for less-than-legal purposes. The volatility of cryptocurrency can yield a high-reward (high-risk) investment.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

Stevens & Tate

SEPTEMBER 20, 2022

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. An example of a typical compliant cookie policy can be seen here on our website: Privacy Policy. Privacy Policy.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. Source: Hubspot Buying third-party subscriber lists or signing readers up without their consent. Otherwise, unengaged subscribers will start flagging your messages as spam , destroying the ESP’s trust in the sender. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JULY 18, 2011

Here at HubSpot , we’ve picked out five of the ways that Google+ will influence how you will get traffic from Google’s search engine, whether by boosting you in the search results or increasing the chances that people will click into your site. Less gaming in Google's results is a long-time goal for them and very powerful.

Google 28

Google Click Rate Internet Marketing Social Networks 28

Hubspot

JULY 16, 2012

While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. Therefore, you need to reassure them that their personal information and privacy will be safe with you.

Privacy 28

Privacy Opt-out Brand Identity Branding 28

Heinz Marketing

MAY 28, 2021

Now picture this scenario, but that recipient is instead brought to a page where they can opt out of topics that don’t interest them, but stay opted in to other topics you send out on a regular basis. I can continue to receive possibly multiple emails a day from them, or set it to once a week. Email Preference Center Types. Time-Based.

Marketing Automation Services 117

Marketing Automation Services Opt-out Opt-in CAN-SPAM 117

Heinz Marketing

FEBRUARY 22, 2023

so that you can understand where you are today. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there. What these resources can agree on is the average across the industries they studied falls around 21%. How do your various email programs compare?

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101