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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

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Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Site reputation abuse (parasite SEO): High authority websites that host third-party content with little editorial oversight can expect to be affected.

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? For our purposes, we can basically use them in the same conversation.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 What is Domain Authority?

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