Stevens & Tate

MARCH 12, 2020

Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. The following are some of the most important email marketing metrics that you should be following: Click Through Rate.

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Email Marketing Click Rate Deliverability Conversion Rate 59

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Target Market.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Hubspot

JANUARY 5, 2017

Once you define a goal for your email sends, you can define success and build a list to make that happen. This is evidence that the inbound marketing methodology is working for email marketers. You may be sending spam without knowing it, and that’s because the definition of spam has changed.

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Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

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Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

LeadSquared

OCTOBER 19, 2020

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 27, 2016

Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems. The entire premise of inbound marketing is that you succeed by attracting the right prospects to you and build a relationship based on your credibility. Which list do you think will convert better?

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Purchase CAN-SPAM Opt-out Bundling 28

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Two words: Unsolicited email (also known as spam). In reality, however, this practice could be the death of your credibility.

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Buy Work Management Marketing Management Deliverability 28

Hubspot

FEBRUARY 20, 2012

Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Have you checked your Sender Score? How Do I Interpret My Score?

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Email Marketing Deliverability CAN-SPAM Marketing & Strategy 28

Optinmonster

JANUARY 4, 2024

You can buy these lists from email database providers like ZoomInfo and Apollo. Smaller marketing agencies that scrap email data from platforms like LinkedIn also sell email marketing lists online. But how you use the email data can land you in costly legal battles. What Does It Mean to Buy an Email List?

Buy 84

Buy Marketing Automation Services CAN-SPAM Work Management 84

Hubspot

NOVEMBER 28, 2011

There's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. Here's the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it's used correctly. Marketing Automation Means 'Set It and Forget It'.

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Marketing Automation Services Marketing Automation Automation CAN-SPAM 28

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Moving a message from spam to inbox. Negative engagement includes, but is not limited to: Marking an email as spam.

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Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

MAY 22, 2012

Yes, thousands of contacts are a credit card swipe away, but your email marketing program -- a critical part of a well-rounded inbound marketing strategy -- will seriously suffer. Curious why purchasing email lists is a legitimate email marketer's kiss of death? And that means they will mark you as SPAM.

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Purchase Opt-out Opt-in Deliverability 28

Salesforce Marketing Cloud

FEBRUARY 13, 2024

The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it. Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics.

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Opt-in Marketing AI Email Marketing Opt-out 111

Hubspot

MAY 29, 2014

If you don’t regularly clean your email lists to ensure everyone you email has a valid email address and actually wants to receive your stuff, here’s what you can expect to happen: People will ignore, delete, or mark your emails as spam. Your deliverability and sender score reputation will decline.

CAN-SPAM 28

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Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world.

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Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

SEPTEMBER 22, 2011

Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. Sending Emails Too Frequently (or Infrequently): Don't spam your list!

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CAN-SPAM Opt-out Opt-in Deliverability 28

Hubspot

AUGUST 24, 2011

All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. A major culprit of the inbound marketing time-suck is email marketing. Remove them from your list now.

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Tactics Email Marketing Template Newsletter 28

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

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Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

AUGUST 25, 2011

But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. But successful email list development and strategy can make the difference between campaign successes or failures. And the attrition rates are even higher for less vigilant marketers.

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Tips Banner Ads Co-Registration Deliverability 28

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. The list of ESPs one can choose from these days is long. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. What email software do you prefer to use?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Hubspot

JANUARY 9, 2013

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. You'd be amazed by the kind and useful feedback you can get through direct communication. and a pleasant surprise. Keep it Simple , Stupid.

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Tips CAN-SPAM Loyalty Word of Mouth 28

Webbiquity

MAY 28, 2019

A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Many of the suggestions in this post include ideas for email marketing tests.

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Tactics Email Marketing Template Newsletter 223

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JULY 24, 2018

You need people who you can email, and you need them quickly. That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause them more harm than good.

Buy 78

Buy Opt-out Opt-in Deliverability 78

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? The truth is, spam trigger words are a thing of the past. It’s an old wives’ tale that certain practices will get you immediately marked as spam. Try Litmus Spam Testing today. Why you should care about email subject lines.

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Open Rate Tips CAN-SPAM Click Rate 117

Hubspot

JANUARY 11, 2012

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. Don't spam your list. Don't waste your money; build your list organically.

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Email Marketing CAN-SPAM Opt-out Opt-in 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. 1) Abide by CAN-SPAM rules. You may often think to yourself, "Ugh. I just can't win.". I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 16, 2014

But it''s also a great jumping-off point for your inbound marketing content creation efforts. Just because you''re not investing as much resources into your old marketing efforts, it doesn''t mean that your efforts should go to waste. It''s a thing of the past. Yes, you read that right. Let''s check ''em out. Not always.

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Hubspot

JUNE 8, 2017

Better list health and deliverability. Would gloss over them as spam.". They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers. But then there are our new subscribers -- each with varying degrees of marketing experience and interest. Get Growing. Get Better.

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Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

APRIL 4, 2012

This post will walk you through why email re-engagement campaigns are crucial to your email marketing program's success , and exactly how you can implement one for yourself. The thing is, some of these can be remedied, meaning there's revenue potential out there in your email list that is sitting untapped.

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Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

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Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) Email Marketing Glossary: 44 Terms to Know.

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Hubspot

DECEMBER 23, 2013

Well, in the spirit of Festivus, we decided to join in on the action, so I asked my fellow HubSpot marketers to share their own marketing grievances. The 2013 Airing of Marketing Grievances. Spammy Marketers. "I Yeah, I cringe every time a marketer sends me an offer I don''t qualify for. "I inbound marketing'

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nDash

FEBRUARY 28, 2020

No two inbound marketing agencies are created equal. And the core of that mission has always been the inbound methodology. So much has changed since HubSpot defined inbound marketing in 2006, though. The way you deliver content as an inbound service is critical to overcoming these challenges.

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Work Management Hubspot Marketing Management Service 59

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

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