Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! The truth is, spam trigger words are a thing of the past. It’s an old wives’ tale that certain practices will get you immediately marked as spam. LEARN HOW ?.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Hubspot

MAY 29, 2014

If you don’t regularly clean your email lists to ensure everyone you email has a valid email address and actually wants to receive your stuff, here’s what you can expect to happen: People will ignore, delete, or mark your emails as spam. Your deliverability and sender score reputation will decline.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. The list of ESPs one can choose from these days is long. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. What about open rates?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Hubspot

JUNE 8, 2017

Better list health and deliverability. Would gloss over them as spam.". They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers. But then there are our new subscribers -- each with varying degrees of marketing experience and interest. Subscriber Churn Rate.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 4, 2012

This post will walk you through why email re-engagement campaigns are crucial to your email marketing program's success , and exactly how you can implement one for yourself. The thing is, some of these can be remedied, meaning there's revenue potential out there in your email list that is sitting untapped.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) Email Marketing Glossary: 44 Terms to Know.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28