Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Let’s start with how to measure email marketing success.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Litmus

MARCH 24, 2022

When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email?

Ad Frequency 102

Ad Frequency Click Rate CTR CAN-SPAM 102

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Don’t worry!

Email Marketing 75

Email Marketing Trends Tips Planning 75

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. The only way to identify that your efforts are not overly effective is to analyze the metrics associated with your emails. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

SEPTEMBER 26, 2019

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. Email delivery rate. You can hire the best copywriter there is to hire. Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% click-through. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Only then can you tailor an email that resonates.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are there any emails that failed to send? Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Porch Group Media

NOVEMBER 10, 2022

Ninety percent of users aged 15 to 24 use email, as do 93.6% adults), and at over 65, the email use rate is 84.1%. 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in. 7 Important Email Marketing Metrics. The open rate is the percentage of subscribers who opened your emails.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Stevens & Tate

MARCH 12, 2020

If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can judge how your campaign is performing and identify what is and isn’t working so that you can make strategic adjustments as necessary. Forward Rate.

Email Marketing 59

Email Marketing Click Rate Deliverability Conversion Rate 59

LeadSquared

AUGUST 14, 2017

Of course, I am still learning, but if a few simple things could help me better my results, I am sure they can help you too. After all, be it a webinar email or a cold outreach or a newsletter, the intent is the same – to get a specific action from the recipient. Please click on them to zoom in]. The same goes for emails.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

LeadSquared

DECEMBER 9, 2016

Of course, I am still learning, but if a few simple things could help me better my results, I am sure they can help you too. After all, be it a webinar email or a cold outreach or a newsletter, the intent is the same – to get a specific action from the recipient. Please click on them to zoom in]. The same goes for emails.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Tomorrow People

SEPTEMBER 27, 2012

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. Choose the right Email Service Provider. The key to choosing an Email Service Provider is reliability. higher click-through rate than personalisation in the subject line.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

LeadSquared

NOVEMBER 9, 2020

Email was the new way to communicate, and felt as personal as letters, only much faster. And now that we think about this movie, we can reminisce that there was a time when people found real joy in receiving emails. Today, hundreds of unread emails become a cause for people’s anxiety and mismanaged time.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Litmus

FEBRUARY 17, 2021

Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! But email automation only works with the right strategies and tools in place. Let’s dive into the ways email automation makes your life easier. What a relief. Image Source.

Automation 87

Automation Marketing Automation Services Work Management Budget Programs 87

Single Grain

DECEMBER 15, 2020

Every Email Service Provider (ESP) , whether you're using Mailchimp, Constant Contact, HubSpot or advanced CRM tools like Marketo and Salesforce, has a dashboard from where you can analyze the metrics I mention in this article. 1) Open Rate. The percentage of email recipients who open a particular email is known as open rate.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

LeadSquared

MAY 16, 2019

Though it may seem complicated and time-consuming, a well planned out marketing campaign can significantly boost your revenue. Usually, marketing campaigns are designed to target and reach a very specific set of audiences. You need to identify the goal of the campaign before setting one. Email campaigns.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Optinmonster

FEBRUARY 26, 2021

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack. But that doesn’t mean email marketing is only for the “big guys.” In some ways, yes.

Small Business Marketing 76

Small Business Marketing Email Marketing Tips Business 76

Adobe Experience Cloud Blog

JANUARY 28, 2016

It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Don’t let anyone tell you otherwise.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

LeadSquared

NOVEMBER 8, 2016

What are the key indicators for B2C closure rates? If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook. Now, you can start setting goals for these platforms and see how that works out. How do you set marketing budgets?

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. Email Marketing Metrics vs. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Hinge Marketing

AUGUST 15, 2014

Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful? Email open rates. Click through rates (or CTR).

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

SendX

JUNE 24, 2020

At 82%, email marketing has the highest adoption amongst users of marketing automation suites. [25]. 59% of respondents say marketing emails influence their purchase decisions. [26]. 55% of eCommerce marketers use email marketing software for marketing automation. [27]. Email beats social by 40x for customer acquisition. [37].

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

Belkins

JANUARY 20, 2020

Being familiar with the limits defined by email laws and regulations, they believe there is no difference between Monday and Thursday, 8 a.m. when it comes to deciding when and how their recipients should get their email messages. However, there is a difference that is very relevant to your open rate and response rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40