LeadSloth

JANUARY 14, 2010

These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Lead Nurturing and Lead Scoring. Create a Universal Lead Definition in 5 Steps. Making the Most of Your Lead Recycling Program. Lead Scoring. Lead Nurturing.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

AUGUST 5, 2010

Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective? Register today: [link].

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

SEPTEMBER 24, 2009

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Make Sure You Have Enough Leads. If your problem is lack of raw leads, first address that problem. Describe Your Lead Flow. Leads go through various stages, from new leads to existing customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Tableau, Marketing Campaign Manager ( PDF ), Seattle WA. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Organic and paid search campaigns. Marketing Automation Job Requirements.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 23, 2010

This will dramatically increase the effectiveness of your lead nurturing campaigns. Tags: lead management marketing automation. Segmentation of your database and development of personas allow you to develop the right messages, content and offers. Register Here: https://www2.gotomeeting.com/register/173608818.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

SEPTEMBER 8, 2010

The minimum level of integration is bidirectional synchronization of contacts and leads. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. It’s useful if the Marketing Automation system can create and update CRM campaigns, and update campaign statuses.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

FEBRUARY 10, 2010

This is the flawed but still-important number of inquiries (raw leads), plus the number of qualified leads. You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. If yes, you have a qualified lead. Step 2 is to tie campaigns to revenue. Revenue Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence. Intra-company Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 30, 2009

Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. I suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 24, 2009

Lead Nurturing / Drip campaigns. Multi-channel Campaigns (not for everyone). Talk about the best mix of lead gen approaches (also based on the economy). Lead Nurturing / Drip campaigns. Multi-channel Campaigns (not for everyone). The Most Requested Topics. Marketing Automation Best Practices.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

OCTOBER 20, 2010

Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). During their presentation they set up a simple webinar campaign on the fly. The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. That was very intuitive.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

MARCH 24, 2010

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. This complex lifecycle makes it difficult to track and report on ROI for the various campaigns that touch prospects, especially at the granular level.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

MARCH 15, 2009

The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Using email in conjunction with social media campaigns. Combining List- and Trigger-Based Campaigns. Most of the case studies seem to be B2C rather than B2B. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

OCTOBER 28, 2010

Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

NOVEMBER 16, 2009

Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Automated Campaigns Flows. Profile-based Lead Scoring. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Native Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

SEPTEMBER 1, 2010

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing. What Is Holistic Lead Nurturing?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). A common question is: how do I know if my nurture campaign is working? This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. Add several hidden fields, for example to link the form submission to a Campaign. One of the key tools is a form builder: and that is exactly what FormAssembly provides. Re-create select boxes (e.g. a list of industries).

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100