The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Understand their needs, pain points, and decision-making processes. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case).

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

ANNUITAS

DECEMBER 11, 2023

ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024. The major shift required for CMOs to drive integrated go-to-market organizational design is to move from functional design to process-based design.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Engagio

OCTOBER 18, 2023

Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. The decision of who to target is not left up to the individual SDRs; instead it’s a disciplined process where AEs pick accounts guided by marketing, using AI to focus on the highest-value accounts with the best propensity to purchase.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. Here is a multi-channel approach to promotion. Allows collaboration and sharing to fast track business processes.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. By understanding how users engage with your content and take action, you can refine your lead generation campaigns, enhance user experiences, and ultimately drive more conversions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

DealSignal

FEBRUARY 18, 2024

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Who Are We Targeting?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. We did a trade show campaign for an international manufacturer of bandsaws used in the metal casting industry. It’s about a continuous process of tracking, analyzing, and refining your marketing efforts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Set clear objectives : Do you want to raise awareness, educate HCPs about clinical data, gain early adopters, or drive prescriptions? With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SalesIntel

JULY 12, 2021

For instance, the biggest difference between inbound and outbound sales is indicated by the source that initiates the sales process. In inbound sales, the sales process is initiated by a prospect. In outbound sales, a sales rep first contacts a prospect to initiate the sales process. Challenges in Sales and Marketing Processes.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Biznology

JANUARY 3, 2014

Marketers produce campaigns to generate an inquiry, then qualify that interest with a series of outbound communications, and finally pass the qualified lead to a sales rep for follow up. The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others.

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

DealSignal

JULY 27, 2023

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

OCTOBER 21, 2021

Sales Funnel: a Metaphor for Finding and Winning Customers The sales funnel a visual metaphor for the process of gathering prospects and turning them into customers: start with a large group at the top, and winnow it into a smaller group as they reach the bottom and buy. What actions has a prospect taken on your company website?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

APRIL 9, 2020

You're not executing campaigns just for the sake of it, and you'll struggle to justify your spend without real thought behind what you want to get back from it. You can even take it a step further and create free content for your targeted audience, such as ebooks, guides, checklists, templates, and educational videos.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Bannerflow

DECEMBER 14, 2022

Audience targeting is the process of breaking your audience into smaller groups based on their interests or demographics. The platform spans almost every aspect of a user’s life, including location, relationship status, education, career, interests, favourite entertainment (TV, movies, music, etc.), What is audience targeting?

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Engagio

MAY 14, 2019

Michael Globits, Senior Manager, ABM at Salesforce, revealed his five-step process for how they got up and running with ABM: Define a decision-making hierarchy. Multi-touch attribution. Their process is to first identify, then nourish, and finally attract. Identify the right accounts. Customer journey. Customer journey.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” “If Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. This process involves improving the quality and quantity of organic traffic to a website by a search engine.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Either you’re targeting the wrong audience, or a human error in setting up these paid campaigns shows your ads to people in the wrong geo-location. Key Metric to Track. Ever consider running a webinar series?

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

DealSignal

APRIL 11, 2022

Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

ClearVoice

JANUARY 22, 2021

And to offer a fair representation of the process, this article will be split in two with the first part sharing insights from the teamlancers who hire or collaborate with ambassadors and influencers while the second part of this feature will share the point of view of the influencers and brand partners themselves. Still with me?

Work Management 105

Work Management Advertising Agencies Brand Identity Branding 105

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. For example, a challenge like creating an automated process to reach out to lease holders can be solved with marketing automation technology.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Outgrow

APRIL 8, 2020

Loom has a pan-industry use and is offering Loom Pro for free for the education sector ! You can include remote participants, use one-touch meeting start features, and enjoy interoperability with a host of legacy endpoints in these digital conference rooms. Email campaigns are an important part of raising awareness at times like this.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns. With different data models like first-touch attribution, last-touch, multi-touch, and others, teams need to choose one and stick with it.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Marketing Insider Group

AUGUST 30, 2019

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. Of course, these tools can also be used to enhance existing marketing campaigns. Embrace Automation and Martech.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Computer Market Research

SEPTEMBER 27, 2018

Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns. At the same time, channel partners are able to leverage co-branded campaigns and assert themselves as influencers within their network. Synchronized Channel Marketing solves all these problems.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns. At the same time, channel partners are able to leverage co-branded campaigns and assert themselves as influencers within their network. Synchronized Channel Marketing solves all these problems.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60