campaign multi-touch 
Contently
NOVEMBER 10, 2022
It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Make content plans that align with campaign goals. Contently’s enterprise campaign tool allows you to group content by campaign goal.
Zoominfo
MARCH 21, 2022
As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Text has a considerably higher open rate than email.
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Vision Edge Marketing
NOVEMBER 15, 2018
How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.
The Point
JUNE 20, 2018
Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? I’ve written previously in this space about how ABM is a strategy, not a campaign.) Target account campaigns. In most cases, the answer is no. Alas, no.
Martech
MARCH 18, 2022
. “What we were good at was saying we never miss a touch. You want first-touch, last-touch, multi-touch, that’s math. But what you do with this and how you think about what campaigns to run, that’s different.” ‘Tell me what marketing campaigns I should do next year.’
Walker Sands
MAY 18, 2023
Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., That doesn’t mean cutting budgets completely, but shifting budgets away from tests and lower-performing campaigns, and putting that money toward campaigns you know drive results. Let’s see what they had to say.
Zoominfo
MARCH 9, 2021
Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic. Demand Gen = Sales + Marketing.
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