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How marketing automation empowers your team, and whole org

Sprout Social

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” This is crucial to improving your strategies.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel account manager (CAM) or partner account manager (PAM): CAMs are on the front lines and own the relationships with partners, from onboarding to providing sales resources and support. CAMs are responsible for working with partners to build pipeline, so the ability to coach and motivate is critical.

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Time-Consuming Aspects of Video Editing and How to Avoid Them

Circle Studio

Matching Your Cameras On a Multi-Cam Shoot. Be sure to test your equipment. If so, check the mic placement and try another test. Test the mic levels to ensure the recording device isn’t over-modulating the audio or recording at super low volumes. Suppose someone shoots a video for you – with two different cameras.

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4 Conversion Experts On Why Buyers Click

Convince & Convert

You should continuously challenge and update your personas and test your tweaks. It’s #NationalPuppyDay and we happen to have @gopro puppy cam footage from #mophieRescue at #SXSW last weekend. But beneath the five macro personas are many more buyer types that have more intricate behaviors, triggers, and needs. wg0yLBRnKz.

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The Past, Present, and Future of Email Tools: Webinar Recording + Q&A

Litmus

The tools we use to design, build, and test email campaigns have changed drastically over the years. It’s worth testing out both to see what works for you and your team. Lily Worth : I use a similar process to Cam! Those classic tools still hold a special place in the hearts of email geeks everywhere.

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Ask Buffer: Should I Hide My Likes on Instagram?

Buffer

Cam B, a 20-year-old, told the Huff Post he knows people who’ve deleted Instagram posts solely because they didn’t get enough likes. Highlight quality, not quantity When Instagram first rolled out testing for hiding likes, users were met with this announcement on the top of their feeds.

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The Top 7 IoT Trends of 2018

Hubspot

As IoT shifts to mobile-first, and as more products hit the market, marketers will begin testing different opportunities to advertise using smart devices. More marketers will use IoT. In 2018, you'll see an increase in connected devices used in marketing campaigns.

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