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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. plan attracted ample new customers and now, in 2024 as the last users on the basic plan face higher rates, most are opting to switch to an ad-based plan.

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Programmatic advertising trends to watch in 2024

illumin

As a greater number of viewers opt out of cable and turn towards streaming, linear and CTV markets will converge, making programmatic strategies essential. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? As practice creating journalistic content, you’ll push yourself to push out high-quality posts regularly. Our clients who opt for visuals see the biggest boost in traffic.

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5 Benefits of CTV Advertising

Porch Group Media

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Think of linear ads as the commercials seen on traditional cable channels. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

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Ready to Return to the Office? 3 Ways to Set Yourself Up for Hybrid Work Success

Heinz Marketing

Although a hybrid work model is generally defined as a combination of working in and out of the office, there is no universal golden ratio of days spent at the office and at home. With a predetermined transport method, you’ll never have to worry about missing that one cable or file folder once you get into the rhythm of hybrid work. .

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Just 12 Funny Tweets About Millennials Killing Things

Hubspot

Millennials -- the enigmatic demographic marketers are desperately trying to decode and squeeze more money out of -- are wreaking havoc on the industry ecosystem. 1997: Son there are better things to do than watch TV all day and cable is expensive 2017: How #millennials are killing the cable industry — Aaron McRuer (@M_c_Ruer).

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Ready or Not, Here They Come: The Arrival of Ads on Top-Tier Streaming

Digilant

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. When seeking out a partner, you will want to find an aggregator with direct connections (i.e.,