Martech

APRIL 18, 2023

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Further, the cord-cutting trend continues apace. Get MarTech!

Cable 98

Cable Broadcasting Television marketing Guidelines 98

Martech

APRIL 1, 2022

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. The Media Ratings Council, which enforces measurement standards in media, confirmed this. The problem … part2.

Purchase 107

Purchase Work Management Product Television marketing 107

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 105

Marketing AI Training Generation Budget Programs 105

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. CTV quite literally, if you take the literal definition of it, it’s your smart television, and the streaming content that runs across it. A lot of the times, when things are initially named, the names don’t apply after a few years.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising. Schedule a conversation today.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. This doesn’t account for cable/satellite services offering DVR functionality.)

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). viewers tuned in to the final match on television. While an estimated 1.5 million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). viewers tuned in to the final match on television. While an estimated 1.5 million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. The post CTV Advertising FAQs first appeared on Porch Group Media.

FAQ 52

FAQ Advertisements Advertising Cable 52

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Social media is a spectator sport. Myth 8: Content marketing and social media are separate initiatives.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). Digital news media isn't over, it seems -- nor is local news. "Just over four-in-ten U.S.

Cable 76

Cable Television marketing Broadcasting Curation 76

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Many advertisers aren’t able to meet the minimums with linear television. How is it different from OTT?

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Television. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. 52 percent of the responses caused by the media come from connected TV. . That was then.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. A poll by Defy Media found that consumers aged 13-24 watch 12.1 Television, at 8.2 hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. However, experts are confident we’re near cross-media conversion as data clean rooms answer for cross-platform data communication. At Digilant, we recognize the complexities that come with the television advertising ecosystem.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Marketing at the peak of the television era was relatively simple. .” – General Eric Shinseki, former U.S. Army Chief of Staff.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Traditional television advertising has continued to be utilized for its broad reach and contextual intensity.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

ClearVoice

NOVEMBER 25, 2018

Producing hit TV shows for Food Network, Travel Channel and network television: It has to be the best job in the world. If you’re in media, you’ve most likely guessed correctly. In this installment of the Niche Expert, we interview one such personality — veteran television producer and writer Crystal Bahmaie. Whoooooo-boy.

Cable 69

Cable Television marketing Amazon Click Rate 69

Zoominfo

FEBRUARY 21, 2021

334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 3346 Manufacturing & Reproducing Magnetic & Optical Media. 334613 Blank Magnetic & Optical Recording Media Manufacturing. 335921 Fiber Optic Cable Manufacturing. 5151 Radio & Television Broadcasting.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. AR technologies allow you to do this.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Hubspot

JUNE 12, 2017

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994.

Spending 78

Spending Ads Mobile Advertising Cable 78

Customer Experience Matrix

SEPTEMBER 11, 2009

My son works as a sports researcher at a cable television network. The story also illustrates the value of social media. This isn’t to say that social media would provide the same value to everyone. But as an example what social media can sometimes accomplish, QlikView is a great case study waiting to be written.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. You host awesome dinner parties, right?

Social Media 80

Social Media Media Contingency Planning Barriers 80

Biznology

MAY 20, 2019

I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

markempa

MAY 20, 2012

Humphrey recalls when a budget reduction forced her to end cable television advertising. This mix of media drove 35% of those non-responsive prospects to pick up their phones and call Sales; 20% of them ended up buying services. Suddenly, television advertising lost its glow to marketing that keenly focused on the goal.

Marketing & Strategy 120

Marketing & Strategy Tactics Television marketing Marketing Strategy 120

Digilant

SEPTEMBER 13, 2022

Cable television has been swapped for streaming services, radio has lost popularity to digital audio, and as more people get outside, they are more likely to interact with OOH advertising. The world of digital media is fast-changing, and it’s easy to get caught up in the ebbs and flows.

ROI 52

ROI Allocation Marketing Strategy Marketing & Strategy 52

SmartBug Media

SEPTEMBER 25, 2019

It’s made a cheap, convenient, and commercial-free way to watch television. Inbound marketing tactics, like SEO, blogging, content offers, social media, and others, work because they lead a customer to a brand in a natural way, which wouldn’t be possible with outbound marketing methods. Social media. Buyer personas and journey.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Hubspot

AUGUST 27, 2018

But it raises the question of the growing inescapability from ads across most streaming platforms: from traditional TV, to Hulu, to Spotify, to even social media. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. So what does this say about the future of online video?

Paid Search Agency 62

Paid Search Agency Video Marketing Cable Ads 62

Content Standard

AUGUST 15, 2016

You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world.

Cable 40

Cable Video Marketing Television marketing Content 40

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. With brands posting to Instagram an average of 9.3

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Streamed content is a much more economical choice when compared to traditional cable or linear TV. What is the Difference Between Streaming TV, Connected TV, and OTT? In simple words, Connected TV is any TV that can be connected to the internet.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52