Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. This doesn’t account for cable/satellite services offering DVR functionality.)

Paid Search Agency 88

Paid Search Agency Ads Campaigns Cable 88

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

Buy 66

Buy Cable Advertising Agencies Television marketing 66

Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable.

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

Hubspot

FEBRUARY 3, 2012

The Third Wave of Media. Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. ” User Experience and the Third Wave of Media. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television.

Cable 28

Cable Media Planning Amazon 28

Choozle

APRIL 14, 2020

Marketers can use connected TV to accurately reach their target audience with an unskippable, trackable, brand-safe ads. According to a study by Integral Ad Science (IAS), almost nine in ten consumers have access to a connected TV. As you get ramped up with CTV, let’s start with the basics—terminology.

Ad Frequency 53

Ad Frequency Cable Ad Exchange Paid Search Agency 53