Biznology

JULY 5, 2012

It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. If you give me control of the creative and the media, sure. Let’s look at how marketers get value out of this approach to finding new customers. .

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

JANUARY 25, 2011

After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Media companies must have a plan for how they will cope with one of their stars abruptly leaving.

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

JULY 12, 2012

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

DECEMBER 6, 2010

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? Paranoia is on the rise.

Privacy 80

Privacy Social Media Media Wikipedia 80

Biznology

MAY 26, 2015

After stringing gorgeous fiber optic cable all the way to your front door, companies hate that your home is a hundred years old with moldering copper wiring right under a powerful transformer. Well, it’s a self-fulfilling prophecy when you don’t actually do any inbound, content, or social media marketing, don’t do any SEO.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2012

With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. In these scenarios, one cannot invest months and months culling through a media list, failure-by-failure, hoping for success. All at once. This is not to say this sort of quantum blogger outreach is easy.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

APRIL 29, 2014

When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. And, the best thing about porting around too many batteries and cables? My Live-Streaming, Live-Tweeting, Instagramming, and Vine. Until 2003, I was a professional shooter for Corbis. You need to.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

FEBRUARY 19, 2013

I just wanted to let you know that I accepted a position with Unison as the director of social media. I go into this a little bit in last week’s post Build some social media marketing backbone you big wuss : “It doesn’t matter that 1%-10% of everyone online grouses at just about anything and everything.

Planning 80

Planning Work Management Advertising Agencies Marketing Management 80

Biznology

MAY 13, 2013

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). Photo credit: lierne.

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

DECEMBER 13, 2016

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Mainstream media has been fighting irrelevance since the early 90s. Fake news has been in the real news recently.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. This Media 2025 series introduces new technology for a media-based, two-way, always-on Digital Earth.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Biznology

JULY 14, 2016

When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. I think the unintended consequences of social media are an important factor. How did access to information actually make us less informed?

Social Media 80

Social Media Media Television marketing Cable 80

Biznology

DECEMBER 1, 2017

Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread. Clearly, most marketers aren’t involved in partisan politics, but the new distrust among citizens of all stripes of what is served up by mainstream and new media hurts big brands. But color me skeptical.

Cable 106

Cable Marketing AI Television marketing Network Marketing 106