Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. There are a few characteristics that differentiate the internet from media platforms that came before it. It’s what Thompson calls “the demotion of sports from mass media centerpiece to just another bit of content available on an aggregator.”

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Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Though that deal does not include games.)

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Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. What do you think the value that marketers and media buyers are getting when they’re moving to connected TV? Sam (04:48).

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Digilant

MAY 18, 2021

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3% However, the reality was just the opposite.

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Contently

SEPTEMBER 20, 2016

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Digital video is still a lot like cable. Then, they can switch to small players on top 1000 sites.

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Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The growth in usage of Connected TV has had a huge impact on the TV industry as a whole.

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Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

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Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

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Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

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Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. The advertisers who stand to benefit the most from a localized programmatic strategy are multi-location brands, agencies who service them, and local media groups seeking to localized audiences for national campaigns.

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Content Standard

AUGUST 6, 2015

For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer. Social Media Customization: Are You Earthy Explorer or Chic Geek?

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Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. They found that “18 percent of brands have fully in-housed their programmatic media placement, and another 47 percent have at least partially done so.

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Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

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Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to eMarketer , 93% of video watchers in India watch Youtube. Clearly, YouTube is a phenomenon for social media marketers. According to Statista , 81% of 15-25-year-olds in the US use YouTube.

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LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. However, as DISH Media Sales noted in a 2016 contribution to Media Village, the number of households with addressable TV will top 70 million by 2020, which is about 70 percent of the total U.S. View the original article here.]. consumer market.

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Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. This Media 2025 series introduces new technology for a media-based, two-way, always-on Digital Earth.

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Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Ann Handley.

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Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

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