KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. So yes, ungate some of your content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

APRIL 23, 2021

In these cases, off-page optimization takes advantage of a different suite of online tools or content to create backlinks or points of sale and otherwise maximize your search engine optimization (SEO) efforts. Include Facebook and Twitter and LinkedIn and Instagram where applicable. Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. Your PR needs to move from publications to conversations.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Ever notice that a lot of brand content on LinkedIn doesn’t rack up a ton of likes and shares? This is where a tool like Sprout Social can help in a big way. What are some examples of word of mouth marketing?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

FEBRUARY 15, 2019

Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Add anything new that you find to your spreadsheet. It is OK to start simple, as long as you are consistent in your monitoring.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is most effective when integrated with other communications efforts including PR and email marketing. Post on Google Buzz. Share this on LinkedIn.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2010

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). PR=3 (a bit edgy).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service. It’s a critical and cost-effective tool for gathering market and competitive intelligence. It means giving up one’s privacy.

Social Media 100

Social Media Peer-to-peer Media PR 100

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Start a blog (it could even be about the launch planning) or podcast, post pre-launch messaging on LinkedIn or Meta, gather your influencers, if you have or want them, and streamline the collective focus.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

SWZD

SEPTEMBER 18, 2019

She said LinkedIn and in particular the LinkedIn Navigator tool has been effective for paid media when you are clear on the target audience and the message. From an overall interaction standpoint, she said Twitter can generate buzz and does well when promoting a webinar or a whitepaper. We also asked about social media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. Now imagine that’s every weekday – something I don’t think is out of reach for a B2B company trying to get content visible across a platform like LinkedIn, for example. That could quickly be over a million likes and shares a year on LinkedIn. How is it changing?

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Share this on LinkedIn.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. I reserve email subscriptions for those I truly want to receive more from.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Launch Marketing

JULY 3, 2018

Knowing the answers to these questions sooner rather than later will keep you from walking into the office a week before launch with a sinking feeling that you simply do not have the necessary time, expertise or tools on hand to be successful. What is your timeframe? your product overview video).

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Webbiquity

NOVEMBER 29, 2010

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Webbiquity

AUGUST 5, 2010

On LinkedIn, you want to be all about business. Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. SEO’s Magic Bullet by PR 20/20. Post on Google Buzz. Share this on LinkedIn. On Twitter, shine the spotlight on your blog. Share this on Bebo. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. How to listen in a bad economy- 67 social media/web/reputation management tools and sites by Social Media Today. 100 Tips and Tools to Research the Social Web by Sociable Blog. Marc Meyer.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Post on Google Buzz. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Back then, I thought he was kind of a jerk quite frankly.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Joining the LinkedIn group now.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128