KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. You can do this automatically by using one of several tools such as ping.fm Post on Google Buzz. Share this on LinkedIn.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. The jury is still out on Facebook’s effectiveness for the B2B market. To your Internet Marketing Success!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. How automated social media responses make online introductions as awkward as junior high. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

KoMarketing Associates

AUGUST 14, 2014

For more information on building out a strong keyword strategy and its importance in search marketing, take a look at these posts: SEO Keyword Research Tutorial for the B2B Online Marketer. Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Post on Google Buzz.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JUNE 29, 2010

Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Post on Google Buzz. Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Business Digg Buzz 100

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Oh, and I also want to show off my new diagramming tool… Smart Draw. Post on Google Buzz. Share this on LinkedIn. To take one specific action. I know I’ve blogged about this a lot lately. Share this on Facebook.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

Buzz 100

Buzz Digg Content Rules 100

Strategic-IC

APRIL 23, 2023

Account-based Marketing , Account-based Sales. And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Account-based Engagement. Account-based Experience. Account-based Everything. ABM is everywhere!

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Tweet This!

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

JULY 15, 2010

A blog is still “The best darn content marketing tool on the planet!&# I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. Post on Google Buzz. Share this on LinkedIn. Add this to Ning.

Content Marketing 100

Content Marketing Ning Work Management Content 100

SWZD

SEPTEMBER 18, 2019

We asked about mentors who assisted her career development and she mentioned two leaders she worked with in the early days of online marketing: Eric Morley : Zarnaz said he was way ahead of his time, and insisted on measuring success metrics in the very early days of email marketing and taught her the key principles of demand generation.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Writing on the Web

NOVEMBER 2, 2010

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. At first I thought, an SEO tool? Post on Google Buzz. Share this on LinkedIn. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion.

Blogger 100

Blogger Tips Digg Traffic 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

Read this blog from Mike Tomita , Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic. But even with the right tools, marketers still need to have a sound strategy in place. the ones your buyers are on).

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. I think this particular video above works for attracting clients because of the emphasis on the problems people have creating their own content for online marketing. Post on Google Buzz. Share this on LinkedIn.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Post on Google Buzz. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Hinge Marketing

MAY 20, 2019

Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. We do so to generate valuable buzz and inbound links. Content marketing is at the heart of Hinge’s flagship Visible Expert? Social media. E-newsletters.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Writing on the Web

JUNE 28, 2011

Post on Google Buzz. Share this on LinkedIn. Related posts: 10 Ways to Use Facebook as a List Building Tool. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I think companies will continue to buy the promise of these tools even though they lack the resources to actually leverage them. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Navigate the Channel

FEBRUARY 18, 2021

It is essentially a sales tool and an informational guide, all rolled into one. One false move and they could opt to cut your traffic or outright ban your page, which would be detrimental to all of your online marketing efforts. This cannot be replicated by a Facebook page or other social media profile. The reason is two-fold.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Post on Google Buzz. Share this on LinkedIn. Blog Marketing: How Readers Find Your Business. Share this on del.icio.us.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 16, 2011

Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals. Post on Google Buzz. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

AUGUST 12, 2010

The real challenge is in making it an efficient marketing tool. Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. Post on Google Buzz. Share this on LinkedIn.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JULY 2, 2010

I suppose I could, especially if there were a tie-in to my business or more importantly, if these stories could benefit you the readers in your efforts to master online content marketing through better blogging and time-saving tools. Post on Google Buzz. Share this on LinkedIn. Share this on del.icio.us.

Personalization 100

Personalization Ning Business Digg 100

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. Post on Google Buzz. Share this on LinkedIn.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

KoMarketing Associates

DECEMBER 3, 2015

And isn’t one of the fundamental goals of content marketing to entertain an audience long enough to get them to stick around and read your stuff? If you weren’t already team Kevin, the moment he goes to visit Santa and asks for “nothing but Peter, Kate, Buzz, Meghan, Lynny, and Jeff” could sway even the biggest Grinch.

Content Marketing 120

Content Marketing Planning CMS Development Content 120