The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

KoMarketing Associates

SEPTEMBER 14, 2015

Market unto others are you would have them market unto you. – Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." We think that we know the market better than we do. " #Inbound15 pic.twitter.com/hauAvPxSLd.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

SalesIntel

MAY 17, 2023

As a result, you get leads and conversions. Business-to-Business (B2B) marketing, however, is a little different. In this type of marketing, businesses try to sell their products/services to other businesses instead of customers. Implying strategies for increased B2B leads can be very profitable.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

JUNE 1, 2011

Because of this, holding contests or sweepstakes is a great way to drive more sales, leads, donations, or whatever you’re trying to get more of. HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. Generate pre-contest buzz. Tips and Takeaways.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

APRIL 4, 2011

In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Connecting with industry thought leaders offers an effective way for you to draw high-quality inbound links and create buzz around your company name. Not sure how to start growing your local search traffic and leads?

Business 28

Business Buzz Case Study Case Studies 28

Hubspot

MAY 18, 2010

We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

OCTOBER 13, 2010

Instead of wasting money on something that would have been badly recepted, Gap can now focus their marketing dollars on proven efforts or other experiments. Generated Buzz. With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. Connect with HubSpot :

Social Media 28

Social Media Media Buzz Social Networks 28

Hubspot

JANUARY 17, 2011

Long-form content is a core element of building valuable marketing offers. That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook.

Buzz 28

Buzz Hubspot Marketing Organic Leads 28

Hubspot

OCTOBER 16, 2013

The Head of Content for MarketingProfs tweets only the best posts and insights from real marketing pros (along with the occasional inspirational quote from time to time). Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). 2) Paul Roetzer.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Please share! United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

AUGUST 30, 2011

Inbound Marketing. Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: Saying "Please ReTweet" in a tweet leads to more tweets.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

AUGUST 23, 2010

With all the buzz lately about Social CRM , Jason takes a moment to step back and evaluate what exactly the term means and what a good Social CRM software platform should do. Marketing Takeaway: Target the right people in your link building efforts to achieve a better link building conversion rate. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Social Marketing Work Management Marketing Management 28

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Created: September 21, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Content Standard

JANUARY 29, 2015

Section Editor, HubSpot. I also lurk in a private Facebook group where people frequently share fascinating digital marketing stories and examples. And, I like to grab coffee with my teammates at HubSpot to ask them what they’re working on. I check out all the exhibitors and attend as many panels as I can.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

JULY 21, 2010

As marketers, we need to examine what we are currently doing and determine what we can stop doing to make time and resources available for marketing on tablets and mobile devices. The Next Big Thing for Marketers: Social Magazines. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

MAY 6, 2014

With the recent launch of HubSpot''s German blog , we needed to get to know our new audience. As we always preach at HubSpot, building your buyer personas is step one of creating awesome content. For our first guest editor week, we chose Eduard Klein who owns one of the most popular websites on content marketing in Germany.

Paid Search Agency 28

Paid Search Agency Companies Advertising Agencies Buyer Personas 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 25, 2012

Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox. Therefore, marketers' databases are often the most robust asset at their disposal.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

MAY 26, 2017

According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. Let's go through each of these top challenges and how marketers can address them. 1) Generating Traffic and Leads. 2) Providing the ROI of Your Marketing Activities. Why It's a Challenge.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

The Mx Group

AUGUST 1, 2018

The DGR website is a reference center that keeps B2B marketers up to date with demand generation insights, industry news, reports on the latest product innovations, and thought leadership from top industry executives. DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

seo.co

OCTOBER 20, 2021

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO. Source: Hubspot.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. The Best of B2B Marketing Content: 10 Examples.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot. Study: Company Blogs Lead Social Media Options by MediaPost. 20 Totally Free Buzz Pocket Mining Tools by aimClear. This tutorial is clear and generously illustrated with screenshots. View more documents from Marta Kagan. Seed this on Newsvine.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 12, 2019

To pull his target market, Luis starts a blog on his app’s website, runs specialized and high-traffic social media campaigns, and focuses on differentiating his brand. To amp up his pull marketing strategy, Luis focuses on SEO for his online marketing to make his system discoverable to his target market.

POS 77

POS Paid Search Agency Word of Mouth Marketing & Strategy 77

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 10 Key Online Marketing Trends for 2010 (3 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by MediaPost Online Media Daily.

Social Media 100

Social Media Paid Content Tactics Tips 100

Adobe Experience Cloud Blog

JUNE 13, 2010

Buzz coming in last. It’s important marketers pay close attention to how far Facebook has gone these last six years and where it is even still heading. All the while, you’re engaging your audience with the objective of building trust, and eventually acquiring leads. Visualizing Facebook.

B2B Marketing 48

B2B Marketing B2B RSS Marketo 48

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Deduplication of lead/prospect data, however, does not often seem to be one of them.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

. - CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010 It never fails.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40