markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. They are Google, Facebook, IBM and Amazon. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. How are marketers applying machine learning in 2017? Online monitoring is nothing new.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. This is an ideal method to generate back links and create buzz about your paper.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

OCTOBER 6, 2016

But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency. Start by finding industry publications and media outlets that share the kind of content your ideal prospects are interested in. 4) Paid Online Marketing.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Post on Google Buzz. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

MAY 17, 2010

And as with the six-shooter, the results can even be fatal; online music services like iTunes killed giant music retailer Tower Records, and NetFlix has wounded–perhaps mortally, time will tell–video rental chains like Blockbuster and Hollywood Video. Most bizarre is the claim that Google receives 25.7

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. An email service provider rap video. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. All that is required is some basic prospecting. Think of it as Twitter-development.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. But Google and Amazon took note of the demand for a low-cost tablet, paving the way for the Nexus 7 and Kindle Fire. Is your company launching a new B2B product? Steps to Launch a B2B Product.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

AUGUST 18, 2010

There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. There are way too many simply stating what they theink should be asked, as opposed to asking the right questions.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) The ModernaDesign website makes no mention of App development as a service. Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! If you have a corporate librarian or local business library they can help you find what you need. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 27, 2005

MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo! MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo!

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. And, I particularly like you thoughts on precluding the need for 'opt-in.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year? In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Particularly if the blogger is clearly a fan of the company/product/service/brand. Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00 out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Wednesday July 9, noon EST. Hear StartupNationâ??s s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

JUNE 10, 2014

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media 153

Social Media Media Public Relations Work Management 153

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results? Content from your competitors?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. Helpfulness is synonymous with service. You just first have to find your customers’ pain points.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. 5 Predictions for the Public Relation. Confirmed: Google Buys Prestigious Ma.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. Google, Lijit, and other’s profiting from publishers plan on there being no power among independent, freethinking writers. 'They

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150