The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

MAY 30, 2010

SEO, SEM and Web Design. 20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Post on Google Buzz. How social media is like the seventh grade by Training Marketer. Share this on Bebo.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. I attracted 1008 keywords to my website last month although I'm actually targeting 10. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

50 Content Ideas That Create Buzz - Rely on this tip list from ConversationAgent blogger Valeria Maltoni to make your content get read and get shared, including incorporating visual elements and writing something unexpected. Learn to write snappy headlines, effectively link to other posts and web pages, and successfully use keywords.

B2B Marketing 48

B2B Marketing Marketing Analytics Tools B2B Planning 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. 14) SEO SEM Social Media (Digital Search & Internet Marketing). Do you think Google is killing SEO? Should you include keywords in your blog titles? Created: February 2, 2008. Type: Professional Group.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Zoominfo

JULY 30, 2018

Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). As users engage with your content online, it sends a signal to Google: This content is useful to users and should rank higher. Does it answer the question in full?

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

WebMarketCentral

JULY 13, 2009

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. You can still find his list of 55 Do-Follow Social Networks on Google's cache for now, however. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape." Organic SEO vs. PPC?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

Online Marketing Institute

JUNE 15, 2009

I receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view. Makes me wonder if some people ever think for themselves.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 16, 2012

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Digital Buzz Blog ). Digital Buzz Blog ). 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. Digital Buzz Blog ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

APRIL 10, 2018

All great social listening tools offer the ability to track multiple brands, users, and keywords in one search. You should also be doing the same for your competitors as well as tracking wider industry keywords. Use Google Analytics to confirm this. To uncover such insights, use a social listening tool like Meltwater.

Communities 133

Communities Work Management Social Networks Social Media 133

Buzz Marketing for Technology

NOVEMBER 3, 2016

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Nope … it was and is of keen interest to an immense financial services community.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars. Post on Google Buzz. B2Bs Tap Social to Boost Search by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

MARCH 25, 2019

Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019. Google Ads (Official Blog). Google’s official blog for news, tips, and information on Google Ads is filled with insight that should guide your PPC strategy. The SEM Post 37. SEO Year In Review: 2018 saw Google updates and a focus on mobile.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

FEBRUARY 13, 2017

Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count: 210. Google Review Count: 210. Google Review Count: 188.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Remember, only 0.63% of search engine users will go beyond the first page of Google results! An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Directive Agency

JULY 15, 2019

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. And his article went … I think he published it either on Buzz Feed or somewhere like New York Times … some super popular publication and this article went viral. It was everywhere.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

JUNE 30, 2009

Set up a column that is essentially a search for your company’s (or product’s) name and will give you a little buzz anytime something comes in. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Creative and engaging titles, however, aren’t always keyword rich. Specify a keyword-rich title tag to help with search. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

SEO 40

SEO Webcast B2B De-duplication 40

Webbiquity

FEBRUARY 21, 2017

Google Review Count: 350. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Google Review Count: 289. Google Review Count: 272.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing: Red-Headed Step-Child of SEM World? Does Google Instant Generate Query Shares? Google’s share of the U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20