Brandpoint

OCTOBER 22, 2018

Managing reputations and influencing public opinion is hard enough in more civil times. Related: Fighting Fake News: Facebook’s Battle for Integrity]. Galloway’s comments resonated with me because they perfectly capture PR’s evolution in today’s fragmented media and political landscape. PR takes a stand.

Ethics 85

Ethics Conference PR Public Relations 85

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Controversial Marketing. Social Media Marketing. Stealth Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

ClickDimensions

JANUARY 21, 2020

Now, thanks to everything from Facebook groups to Amazon reviews to social sites like Nextdoor, we can receive recommendations for things to explore and things to avoid from our broader communities and around the globe. Opinions and reviews are readily available at consumers’ fingertips for B2C and B2B brands alike.

Word of Mouth 64

Word of Mouth Planning Marketing & Strategy Opinions 64

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagram do.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

MAY 11, 2020

Name-calling, controversy and bickering on social media can definitely result in buzz and clicks. — Bloomberg Opinion (@bopinion) April 27, 2020. This same format also applies to the likes of Instagram or Facebook Stories, too. Correction: New Zealanders are only allowed to drive locally and for essential activities.

Social Media 120

Social Media Effectiveness Media Ethics 120

Writing on the Web

MARCH 21, 2011

Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. What’s your opinion about this? Share this on Facebook. Post on Google Buzz.

Digg 100

Digg Blogger Opinions Buzz 100

Convince & Convert

OCTOBER 19, 2011

Although it’s expanded and morphed to become a catch-all term that means both everything and yet nothing, “social media” started with user-generated content, as sites like Yelp enabled consumers to weigh-in and sway collective opinion. I’m an over-sharer with a nasty Instagram, Facebook, and Twitter habit.

Social Media 122

Social Media Media Word of Mouth Advertising Agencies 122

PureB2B

JUNE 12, 2016

The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. Final Note.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Writing on the Web

JUNE 16, 2010

And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. The results will be shared as we gather more opinions. Share this on Facebook. Post on Google Buzz. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do. Tweet This!

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. Companies like Google and Facebook have experienced hyper growth because of their access to, and savvy use of, data. And everyone has an opinion. Account-based marketing? Oh, hells yes. Stick with what works.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Webbiquity

JANUARY 14, 2011

Any teenager can set up a Facebook page and start sharing status updates with their friends. It can lead to well-intentioned but poorly executed rogue company Facebook pages. Selecting tactics based on perceptions and opinions rather than data. Share this on Facebook. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Smashmouth Marketing

JUNE 14, 2010

Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. Buzz - Follow industry trends, keywords of interest. and Jive Genius.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Webbiquity

SEPTEMBER 20, 2010

I’d rather ignore something than have my honest, but harsh opinion permanently accessible online. Share this on Facebook. Post on Google Buzz. If I read a book and think it’s nonsense, I don’t review it. If I test a product or service and don’t see value in it, I don’t write about it. Tweet This!

Digg 100

Digg Blogger Buzz Opinions 100

Hubspot

JUNE 30, 2011

Does your Facebook Page lack luster? Facebook fans can serve as powerful brand evangelists for your business , and by 'liking' your Page in the first place, they've already indicated a level of interest in what you have to offer. Facebook uses an algorithm call EdgeRank to determine what stories show of in a users newsfeed.

Facebook 28

Facebook Opinions Work Management Buzz 28

PureB2B

JUNE 12, 2016

The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. Final Note.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

Writing on the Web

JANUARY 18, 2011

If you are a blog author, write about your opinions and experiences, and back up with data and theory. Share this on Facebook. Post on Google Buzz. If you’ve got a blog, you need to share more than facts. People don’t want to read theory or numbers; they want to read stories about real people. Email this via Gmail.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

MARCH 10, 2011

Use excerpts but add your own opinion and perspective. Share this on Facebook. Post on Google Buzz. Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed.

Digg 100

Digg Buzz Blogger Stats 100

Writing on the Web

MARCH 17, 2011

I’d like to hear your opinion on this. Share this on Facebook. Post on Google Buzz. It’s a great way to reward clients for trusting you to become a client. Here’s another question for you to ponder: When else is it a good idea to give away free consulting or coaching sessions? What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 2, 2010

Instead, they could have edited out a few words to make it a little calmer, in my opinion. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on Facebook. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. You ask questions, extend expert opinions, are accessible when the client needs you, bring forth creative solutions to tough problems, and deliver what you say you’re going to. Share this on Facebook. Post on Google Buzz. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Hubspot

JULY 31, 2018

If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion. Pepsi didn’t need to use AR to advertise their products -- instead, they trusted their consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around their brand as a result.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What products are people digging?

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Social media is the other major paid advertising channel, and it includes platforms like Facebook, LinkedIn, Twitter, etc. Demand generation is about building buzz and excitement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Sprout Social

FEBRUARY 22, 2019

What are your prospects’ first opinions of your brand? As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook. Is it building buzz? And Instagram’s recent, rapid growth signals the importance of social listening to make smarter business decisions.

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Writing on the Web

JULY 8, 2011

Ask them for their opinions, ideas, perspectives, why not even ask them to share something about themselves. Just click on the comment button and you can contribute, or criticize, and/or give your opinion. Share this on Facebook. Post on Google Buzz. Extend a hand to your readers. Show you care. Blog this on Blogger.

Tips 100

Tips Digg Opinions Opt-out 100

Optinmonster

APRIL 9, 2020

A newsletter announcing your new product will create a buzz and your subscribers will line up on launch day to purchase it. People love sharing their thoughts and opinions. Aside from triggered email surveys, you can also send out a survey periodically to get your customers’ opinions on your product or service in general.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Writing on the Web

JULY 2, 2010

Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. Share this on Facebook. Post on Google Buzz. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine. “Personality plays a huge role in a blog. Share this on Mixx.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

JANUARY 24, 2011

Except that once in a while I like to share personal opinion I feel strongly about. Share this on Facebook. Post on Google Buzz. Like anyone, my writing reflects where I live, what I believe in and what truly matters to me. People who disagree with me are free to express that here, and I’ll listen. Blog this on Blogger.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

APRIL 18, 2011

Share their opinion or experience. Share this on Facebook. Post on Google Buzz. They may not be ready to pick up the phone yet. Give them something they can do to further the relationship: Ask a question. Answer your question. Take a survey. Download a report. Sign up or register for an event. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Optinmonster

DECEMBER 4, 2019

You could pump out and publish 15 posts per week, which you might think would get you lots of buzz and traffic. Think about a time where you’ve searched something, and suddenly, you see it on your Facebook, Instagram, and all over Google. It only takes a person 1/10th of a second to form an opinion about a website.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. State opinions. Share this on Facebook. Post on Google Buzz. But how do you reverse years of conditioning about what writing should be? You’ll: Ask questions.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Content is king so being able to use it to your advantage is key.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Webbiquity

JUNE 21, 2010

A blog lets you attract readers with your knowledge, interests, opinions and observations in a way your website can’t, expanding your circle of influence and business relationships. Share this on Facebook. Post on Google Buzz. Search engine visibility. from news stories, articles and other blogs) than website content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100