Remove Buzz Remove Event Marketing Remove Information Remove Twitter
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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Find the Questions Your Audience Is Asking.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Measure Buzz with Social Listening.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Social media is a powerful tool to build buzz around your event and drive attendance. Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event.

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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. JustUnfollow. This tool makes unfollowing non-followers easy.

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How to Make a Splash With Twitter At Your Next Big Event

Adobe Experience Cloud Blog

That way you can go into your event fully prepared. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Before an Event. Build Twitter Lists.

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