Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Marketing Insider Group

MAY 21, 2014

Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. Pam mentioned that their Twitter chats with speakers were so successful, they were continuing them year-round.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

A Twitter identity for Seymour, @SeymourKnowMore. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Every platform has tools to help marketers. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Successful marketing teams are able to think outside of the box to create impactful marketing campaigns.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Expand your webinar and podcast programs.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JANUARY 4, 2021

With multiple events happening simultaneously, it is critical to take a step-by-step approach and confirming every detail of every event. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. This will be the trend in events going forward for RSM. Mistakes happen….

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.),

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SocialPilot

JANUARY 26, 2024

The post should be informal and give followers a glimpse into our brand’s culture.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. When you input these details, AI has more information to play with and create a well-optimized blog. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Marketing Insider Group

MARCH 6, 2020

Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Further, many big names are pulling out of shows, including Twitter abandoning this year’s SXSW in Austin this month. If the event will be rescheduled or if it may be held virtually.

Planning 298

Planning Conference Transparency Paid Search Agency 298

Binary Demand

JUNE 22, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. Accurate and relevant contact information is critical in B2B lead generation.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

That way you can go into your event fully prepared. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Before an Event. Build Twitter Lists.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

KoMarketing Associates

AUGUST 6, 2019

Because buyer personas inform digital marketers on target audience titles, roles, and industries, in particular, consider the following broader third party campaign benefits. Publication research – identification of publications that buyer personas trust and read for research, vendor information, and thought leadership.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Hubspot

FEBRUARY 1, 2021

Social media accounts should have weekly updates with information about your conference, including links to the event's registration page. If you're planning a huge event, most pages on your website should have links to your conference site, making it easy for anyone to find information about your event and register.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

APRIL 10, 2018

Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. Business2Community ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Valasys

APRIL 22, 2020

In an era of the Internet of Things (IoT) and omnichannel marketing, social media channels are flooded with content. While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

SpotMe Blog

JULY 25, 2021

Attendees could attend in-person or online with the same access to the event platform and agendas, speaker information, and interact with each other. For those visiting, safety protocols such as wearing a mask and social distancing were practiced, proving how companies can begin putting on safe in-person events again. #2)

Examples 111

Examples Enterprise Management Work Management Conference 111

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Binary Demand

JUNE 19, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. Accurate and relevant contact information is critical in B2B lead generation.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Excelsior Research

MAY 24, 2021

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

Sales Qualified Leads 52

Sales Qualified Leads Lead Generation Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. About SummitSync.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

Planning 101

Planning Content Marketing Generation Content 101

Excelsior Research

JUNE 1, 2021

They both benefit from collected information and depend on precise targeting for maximum effect. Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps an individual’s reach, engagement and convert target accounts plus achieves a predictable revenue growth.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Marketing Insider Group

SEPTEMBER 2, 2015

You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. So now what?

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100