KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Social Media. The good news?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 94

Social Media Paid Content Media Viral Marketing 94

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Social Media. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

MAY 24, 2017

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. So how can they create high quality content at scale?

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

SnapApp

DECEMBER 15, 2014

Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. . That being the case, distribution and promotion is a key step in the content marketing lifecycle – but it is sometimes treated like an afterthought. “Oh your blog .

Promotion 48

Promotion Banners Funnel Advertising Lead Ranking 48

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

TrustRadius Marketing

JUNE 21, 2018

Influencer marketing isn’t just for the B2C space. By successfully using influencers, you can increase trust with your target audience, make your content more appealing, and give your audience a person they can relate to. Of course, in the B2B space, influencer marketing is a bit more challenging.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

LeadSquared

OCTOBER 17, 2015

But, even more so, he has an audience understanding of a seasoned marketer. Here are a few tactics that worked for him, which would also make excellent small business marketing strategies, if done right. The clubs and parties would buzz with American Hip Hop and EDM. Used social media ingeniously. Sure, he is talented.

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JUNE 10, 2016

In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content. Discovering Trending Content. 2) Content Explorer by Ahrefs. 1) BuzzSumo.

Trends 28

Trends Content PR Viral Marketing 28

Hubspot

OCTOBER 14, 2015

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Let’s unpack some strategies that can help you make the most out of your content. Be an Editor Instead of a Writer.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

SEPTEMBER 22, 2015

The worldwide software market has an estimated value of more than $400 billion. Not only that, but the channels of customer acquisition have become more efficient due to innovations in freemium and free-trial models—plus more sophisticated pipeline-marketing efforts. Early-stage SaaS marketing strategies. 2) Product marketing.

Startups 28

Startups Marketing Strategy Marketing & Strategy Lead Ranking 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. Tablets provide a new way for people to consume and interact with media. The Next Big Thing for Marketers: Social Magazines. 3 Reason Social Magazines Are Important to Marketers.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Social Media is Your Friend. Make a Plan.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology. In this case, social media isn't only for virtual events. This doesn't cannibalize on their paid registrations. And they did it for FREE.

Social Media 20

Social Media Media Web 2.0 PR 20

Single Grain

MARCH 1, 2023

BuzzSumo is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. But is the buzz around BuzzSumo justified? Get My Free Content Marketing Plan What Is BuzzSumo? Users include like Disney, Meta, and Expedia.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a Content Strategy and Plan is Fruitless.

Resources 258

Resources Tips Lead Scoring Lead Ranking 258

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 27, 2008

Blog Search. Open content holistic research environment. Google Search. distributed cognition. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. e4innovation.com E-learning innovation: research, evaluation, practice and policy.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo !

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 95

Paid Content CMS Development Lead Ranking Work Management 95

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream. Expanding role of B2B marketing.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

PR 100

PR Paid Content Blogger Outreach 100

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. Now, the ‘content creator’ era is here. Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. It’s time to include creators in your social media marketing strategy. Then, ‘influencer’.

Work Management 85

Work Management Marketing Management Content Budget Programs 85

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Marketing 261

APRIL 4, 2018

Does Your Marketing Strategy Include Repurposing Content? How long does it take you to create a piece of content? I mean content with purpose and substance. Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. That’s where content repurposing comes in.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129