Writing on the Web

JULY 9, 2010

If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. Post on Google Buzz. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself. Get URLs for your site before somebody else does so with the poor intentions. Tweet This!

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

NOVEMBER 11, 2010

Purchasing decisions are never driven by logic alone. Post on Google Buzz. I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Post on Google Buzz. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. Post on Google Buzz. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. In the US, they control 77% of all financial assets. Blog this on Blogger. Share this on del.icio.us.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

APRIL 4, 2011

This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Post on Google Buzz. That information, in addition to reviews and customer commentary, can be found all over the Web. Another reason for buyer distance is a lack of trust in the content from vendors.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Post on Google Buzz. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 8, 2011

Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Post on Google Buzz. Ask them to become aware of their feelings when they imagine something. This is called hypnotic suggestion. Be authentic. I welcome your ideas and thoughts! Blog this on Blogger.

Tips 100

Tips Digg Opinions Opt-out 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&# Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. But what if we focused on those buyers who have already purchased from us? Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree! Tweet This! Share this on Facebook.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JULY 14, 2010

There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Tweet This! Share this on Facebook. Share this on Linkedin.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

People make known what they are doing and often ask the general public for advice when they are about to make a purchase. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Post on Google Buzz. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Share this on del.icio.us.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Lots of diverse versions of this. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). advertising. blogcouncil. bookmarking.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

Purchase Tickets Nominate Now Recently Trending Facebook Now Tries to Tell the Story Between Two Friends View Comments When Are Facebook Users Most Active? Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone!

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. d love to hear how other people do it. For now, Iâ??ll ll develop my own approaches and share them as I go. View blog reactions | Comments (1). TrackBacks (0).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application. Seesmic - Seesmic is a popular desktop and mobile social application.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. View blog reactions | Comments (5). TrackBacks (2). Categories : Technology trends. Share on Facebook. 2 TrackBacks. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

JULY 26, 2010

B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Post on Google Buzz. Christina “CK&# Kerley ( @CKsays ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 The winners will be announced at the Mashable Awards Gala on January 6th, 2011 Purchase Tickets Recently Trending Double Rainbow Appears Over L.A., iPod Touch, iPad & Kindle Top Gadget.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&# 20 Totally Free Buzz Pocket Mining Tools by aimClear. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going link] Social Media Myths and Reality » The Buzz Bin [.] I basically get this mashed up question from companies wanting to do social media. going so our COMMUNITY INFLUENCERS ?can

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

APRIL 15, 2010

Doesn’t that mean customer service is now more important to shaping customer perceptions, brand preference and future purchase activity? Let’s face it, if you successfully implement social customer service, your customer service organization will be engaged with your customer more often and more frequently than traditional marketing channels.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2010

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Trick 1) Place specific Job Titles into the Likes and Interest field.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Linkedin (56). March 10, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

JULY 21, 2008

I just purchased a â??sexy’ If you enjoyed this article, please share it on StumbleUpon , vote for it on Digg or bookmark it on del.icio.us. By setting time limits for tasks, it forces us to get down to the bare essentials. Getting a timer helps, as using the timer on my cell phone became tedious and time consuming. Whats this?).

Digg 100

Digg Television marketing Privacy Policies Work Management 100

Online Marketing Institute

NOVEMBER 2, 2010

The tricky part for B2B is that conversion comes much later and isn't as easy to track as say, a purchase made from a B2C e-commerce site. Shoutlet These are all great points, especially the one about real ROI. Still, there are ways to track where leads come from through social media, how your sales team has connected with prospects, etc.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

There are lots of people that make money, purchase items, and socialize on the internet. Alternately, you can just subscribe to a "best of" RSS feed here. Congratulations! You graduated! Features , Social Web , Trends. and tagged with. classroom , education , gen y , opml , social media. Related Entries. Why Gen Y Is Going to Change the Web.

Social Media 100

Social Media Class Web 2.0 Media 100