Writing on the Web

JULY 26, 2010

And they do go to Facebook , Twitter , and LinkedIn. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Post on Google Buzz. Share this on LinkedIn. It’s not likely they go online looking for you, your business or your blog. I’m not saying that. Add this link to Box.net.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JUNE 7, 2010

For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Post on Google Buzz. Share this on LinkedIn. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. It’s neuroscience in action. Blog this on Blogger.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 28, 2010

Recommendations, testimonials and client stories are a powerful persuasion tactic. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? But I will ask you to take a look at your own site and do a review of this very important persuasion tactic. Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

AUGUST 9, 2010

Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Post on Google Buzz. Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Post on Google Buzz. Share this on LinkedIn. Done properly, search engine marketing (a.k.a. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JANUARY 14, 2011

Selecting tactics based on perceptions and opinions rather than data. Post on Google Buzz. Share this on LinkedIn. Oafish attempts to treat social networks like just another one-way promotional channel. “Build it and they will come&# approach disappointments and subsequently abandoned efforts. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Post on Google Buzz. Share this on LinkedIn.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Post on Google Buzz. Share this on LinkedIn. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 26, 2010

Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Post on Google Buzz.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

JULY 14, 2010

It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. My advice is to use this time of year not just to readjust the current tactics in your marketing plan but to also go back over last years plan to see how much impact your team had. Share this on Linkedin. Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. 6 free online PR tactics that deliver by iMedia Connection. Try these 8 tactics to entice the media by Ragan.com. Post on Google Buzz. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Linkedin. Tweet This! Share this on Facebook.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

JUNE 25, 2010

You can and should sell with high integrity, and high success, and do it without snake oil tactics. Post on Google Buzz. Share this on LinkedIn. A well-planned sales conversation can help even sophisticated buyers make smarter decisions. And, you can be effective without sounding like a used car salesman. Share this on Bebo.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. 20 Free Buzz Monitoring Tools by Econsultancy.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Share this on Mixx.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Another email subscriber tactic includes a suggestion to refer a friend to join the email list 67. Be yourself even if it is a company blog. be authentic. Optimize your blog for SEO (Search Engine Optimization) 28.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JULY 14, 2010

So how do you get more links, without resorting to spammy or questionable tactics? 5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. 5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. An extensive list of blogs, tools, forums and other resources to assist with link building knowledge and tactics.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

JANUARY 5, 2011

Which tactics do the “experts&# believe will work best in 2011? Post on Google Buzz. Share this on LinkedIn. Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue?

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

NOVEMBER 22, 2010

Though Rebel provide guidance on tactics to identify value and evaluate markets, she flies well above the tree tops throughout the book. Post on Google Buzz. Share this on LinkedIn. This a high-level strategy book written for leaders of any sized business. Share this on Bebo. Subscribe to the comments for this post?

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Writing on the Web

JULY 15, 2011

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Post on Google Buzz. Share this on LinkedIn. Stimulate Desire: Appeal to basic human drives (food, safety, sex). Appeal to universal motivations (save time, energy, money, belong, feel good). What are the features of your offer?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Hopefully it will inspire you to use similar tactics for you upcoming events. Share this on Linkedin. I thought you would be interested in the consistency of this data and the net positive effect this had on our event. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Writing on the Web

AUGUST 4, 2010

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Post on Google Buzz. Share this on LinkedIn. Stimulate Desire: Appeal to basic human drives (food, safety, sex). Appeal to universal motivations (save time, energy, money, belong, feel good). What are the features of your offer?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100