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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

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Will Marketing Be Replaced by AI?

SmartBug Media

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Take social media, for instance. Developing social media content with AI support can help you go beyond generic posts. But that’s just a sneak preview of the value agencies like SmartBug Media bring to the table.

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Beyond the Ghosts: Unmasking the realities of AI and MMM

ScanmarQED

Similarly, MMM relies on historic performance to provide statistical confidence in media measurement. By analyzing past data on media consumption, advertising campaigns, consumer behavior, and buying trends , MMM models can identify patterns and extract meaningful insights.

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Social Media and The Brand

Marketing Insider Group

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

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Your 2020 Fall Content Guide

Magisto

DYK: We have a FREE social media marketing calendar ? Take a look at the important dates that the internet is sure to be buzzing about below. All of our tracks are commercially licensed, so you can avoid any copyright issues on social. Fall Dates You Need to Know. Yes, you heard that right. The best part? Fall Hashtags.