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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Not to mention, studying successful examples can also bring fresh ideas to your mind. The take-home message?

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How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. oliviadirienzooo ♬ RGF – Macky Zoo ?

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How Architects Can Use Video Marketing as a Promotional Tool

Navigate the Channel

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as a way to enhance their digital presence. Creating Social Media Content.

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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.