Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Convince & Convert

MAY 31, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Perhaps most surprising about this data is how few teens share their phone numbers on Facebook. Listen Now . The RSS feed is: [link].

Tactics 131

Tactics Cross-Selling Skype Social Media 131

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Social content influences 78% of purchase decisions. Google is the top search engine, but Facebook is in the top three based on search volume. Seize your local presence.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Biznology

APRIL 8, 2014

Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Share this on Facebook. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

PureB2B

JUNE 12, 2016

Barnett , CEO and Founder, Tyler Barnett Public Relations. The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. While they might share the same end goal, their individual objectives, timing, and approach are different.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

KoMarketing Associates

MARCH 9, 2012

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content.

Display 120

Display Organization B2B Thought Leadership Profiling 120

Webbiquity

JANUARY 12, 2011

Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. contention that “You don’t need a PR agency.&# The Future of Public Relations and Social Media by Mashable.

PR 100

PR Tools Tips Blogger 100

PureB2B

JUNE 12, 2016

Barnett , CEO and Founder, Tyler Barnett Public Relations. The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. – Tyler L. Demand generation initiatives are free, and they don’t come with a call-to-action (CTA).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. This is an ideal method to generate back links and create buzz about your paper.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

OCTOBER 6, 2016

Even if you don't have a dedicated new business employee, designate a member of your team to manage the blog and produce content that target's your agency's desired niche ( click here for a free guide on creating an ideal client profile ). You want to target the websites where your prospects are most likely to come across your content.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 71

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Looking forward to some great new content since I get tired of listening to that Jay guy all the time anyway!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Hinge Marketing

OCTOBER 14, 2013

As a student at the University of Georgia, Lori worked as an editor on the school newspaper, becoming an early adopter of Facebook—available only to colleges and universities at the time. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. Making her own way.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. The key principle of content marketing is that all these roles are interdependent for success. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on Facebook. Post on Google Buzz. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed.

Press 28

Press Template Public Relations PR 28

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Altitude Marketing

OCTOBER 23, 2018

Content Marketing Writer – will handle short- and long-form copywriting. Public Relations Manager – will handle pitches, placements and press releases. According to our benchmarking survey, marketing professionals are investing heavily in content creation and digital advertising – and intend to spend quite a bit more in 2019.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Share this on Facebook. Related posts brought to you by Yet Another Related Posts Plugin. Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100