Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Social media posts. Prioritize curating earned media placements to build your brand’s thought leadership credibility. Share award press releases, graphics and videos in your employee advocacy platform to spread the word.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. — The Associated Press (@AP) October 29, 2019. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. 9 best practices of social media and journalism. Journalists represent a community.

Social Media 120

Social Media Effectiveness Media Ethics 120

ClearVoice

OCTOBER 9, 2018

A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. You need to understand the entire fabric of a community so you know where to weave in your client. I am not a media buyer. In their city.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. why are so many young people flocking to brands on social media for love, guidance, and attention? The mission is to generate community, make memes, and sell frozen beef sheets.

Social Media 133

Social Media Work Management Marketing Management Media 133

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Be Consistent on Social Media. On social media sites, you have the opportunity to build a community by sharing more than just your own content.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Hubspot

MARCH 3, 2020

Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Most cities have bulletins or forums where community events are advertised. Or you can ask city officials to promote your event in their newsletters or official communications with the citizens. Local Press.

Planning 84

Planning Paid Search Agency Business Press 84

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Good question!

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Generated 32% more ideas.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. There’s nothing wrong with building buzz around your business initiatives and achievements for the greater good.

Brand Identity 110

Brand Identity Branding Paid Search Agency Work Management 110

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. The Twitter Spaces team themselves have been hosting Spaces to share community updates.

Twitter 134

Twitter Conversion Communities Work Management 134

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The first post netted over 535,000 likes at press time and the remainder range from 360,000 to over 600,000 which seems on par, if not above average for the star’s Instagram posts. Social Media Case Studies'

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Convince & Convert

OCTOBER 10, 2013

Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. A very special offer also aids to the surge in buzz surrounding this hotel. Case and point – the world’s first “Instagram Hotel.” On the other hand, in-room iPads seem to be a hit!

Social Media 150

Social Media Buzz PR Communities 150

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Don’t panic. Awareness metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Marketing Insider Group

AUGUST 27, 2019

Use the power of social media to get your attendees to market your event for you. Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. One of the easiest and most common ways to start off a teaser campaign is with a “coming soon” landing page and graphics on social media.

Planning 100

Planning Content Marketing Generation Content 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. We had some amazing insightful conversations with Mickie and here’s what we discussed about – 1.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It also helps you identify specific reporters that should be on your media list. She blogs at [link].

PR 149

PR Google Press Public Relations 149

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. While it still takes relationship-building to get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. ‘Loser.

PR 100

PR Tools Tips Blogger 100

Outbrain

DECEMBER 1, 2022

There was pretty much only one way to buy or barter for the things you need: face to face among your immediate community. Examples of local advertising include a flyer drop in surrounding neighborhoods, a social media ad targeted to the local radius, partnerships with other local businesses, or hosting a public event for the local population.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Email this to a friend?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Hubspot

MAY 24, 2017

Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. The media type at the opposite end of the scale is "earned media."

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Outbrain

FEBRUARY 19, 2020

Not only is content another piece that needs to be updated throughout the rebranding process, but more importantly, it should be used as a tool that can be leveraged to speak to your audience, tell the story of your rebrand, and communicate internally to ensure the rebrand stretches from inside out. Internal Communications.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway?

Youtube 132

Youtube Communities Work Management Effectiveness 132

Content Standard

MARCH 14, 2019

Pressing that big red live button is nerve-wracking, right? “On social media, we are looking to engage our followers; and despite Facebook’s live video reach decreasing significantly, as compared to when the functionality first launched, we still see impressive engagement and reach. Behind-The-Scenes Footage.

Tactics 108

Tactics Brand Identity Branding Planning 108

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Otherwise it’s just buzz. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Social media has changed the way we communicate.

Social Media 115

Social Media SEO Marketing Websites PR 115

SWZD

SEPTEMBER 18, 2019

She said the key is understanding the customer journey, developing compelling content for each stage of the journey, and then being where the “waterhole” is – getting into that network and community where you can reach the influencers and decision-makers. Email and Social Media. We also asked about social media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130