Launch Marketing

JUNE 23, 2021

times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. Prospects are 2.8 Looking to elevate your customer experience?

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

NuSpark Consulting

FEBRUARY 18, 2016

He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion. So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Classifying Your Website Pages and Offerings by Buying Cycle Stages.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Biznology

FEBRUARY 17, 2016

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Walk Prospects Through the Buying Cycle.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The Customer Buying Cycle Framework.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. After you have that on paper, organize so it aligns with your business goals and other marketing investments you are making.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Point

JULY 1, 2019

Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like. Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Marketing Insider Group

AUGUST 19, 2015

Often, that content is a white paper, eBook, webinar or a newsletter. Have CTAs Mirror The Buying Cycle – Different offers appeal to people who are in different stages of their buying cycle. On your home page, include a CTA for all stages of your prospect’s buying cycle.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Kaon

JUNE 26, 2019

However, as their workforce is shifting and they are recruiting talent straight out of universities, they realized they needed to catch up and present themselves more innovatively. Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Sharpspring

MAY 6, 2021

Marketing automation can present new strategies to reach a larger client base and drive greater results. Follow this with e-guides, e-books, white papers, and research reports. Look at each phase of the buying cycle and figure out where you can automate. Improve efficiency by keeping your data in one place.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Making sure that shared interests present themselves can lead to much easier consensus down the road.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Pay attention to the presentation of margins, white space, and embedded images. Automate their next step and the new segment as they take actions that let you know where they are in the buying cycle.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Navigate the Channel

AUGUST 15, 2017

Your Customers are Digitally Present. Most buyers depend on a vendor’s digital resources (like whitepapers, blog posts, and videos) when they’re at the beginning of their decision-making process—and they hold off making contact with suppliers until much later in the buying cycle. You Get Better Leads—and More of Them.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Your website, product information, blog posts and presentations can always be improved. Read blog posts, eBooks, white papers, case studies and more. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Hubspot

MARCH 14, 2018

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. What Is a Whitepaper? Speaking of what a whitepaper isn't.

FAQ 99

FAQ Case Studies Case Study Comparison 99

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The ROI Guy

JANUARY 13, 2016

However, according to new research from MHI Global, “as buying cycles lengthen and decision dynamics become more complex, identifying and calculating the costs and benefits of any product or capability have grown in importance”. And this has presented organizations with sales and growth challenges. And after the deal is done?

ROI 40

ROI Buying Cycle Case Studies Case Study 40

Sharpspring

MAY 6, 2021

Marketing automation can present new strategies to reach a larger client base and drive greater results. Follow this with e-guides, e-books, white papers, and research reports. Look at each phase of the buying cycle and figure out where you can automate. Improve efficiency by keeping your data in one place.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

ANNUITAS

APRIL 10, 2014

This tactical approach presents several problems, the first being that the tactic becomes the focal point. A white paper is developed and marketing decides to launch a “campaign” around the white paper. VB asked 1,000+ marketers about marketing automation. Here’s what they said.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Chris Koch

JANUARY 8, 2010

Every buyer wants to learn at all stages of the buying process. But no buyer wants to be sold during all stages of the buying cycle. So for example, a tweet or a posting in a LinkedIn forum leads to blog post, which leads to a video, which leads to a conference presentation, white paper, or private event for top customers.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Sharpspring

MAY 6, 2021

Marketing automation can present new strategies to reach a larger client base and drive greater results. Follow this with e-guides, e-books, white papers, and research reports. Look at each phase of the buying cycle and figure out where you can automate. Improve efficiency by keeping your data in one place.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

ViewPoint

OCTOBER 2, 2012

He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers You’ll also be able to present them with unique products, services, customer support, or experiences. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

NuSpark Consulting

DECEMBER 31, 2011

Laser-focus your solutions to the target audiences most likely to buy from you. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. How long are their buying cycles? Those objectives include revenue, market share, branding, and lead generation objectives.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. I keep these checked to avoid any duplicate content issues. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

LeadSloth

AUGUST 17, 2009

Silverpop presents a 5-step process for proving the ROI. Both vendors suggest to look at conversion metrics between buying stages: from inquiry, via qualified lead and opportunity to a closed deal. Both papers suggest setting the duration of your nurture campaign to the length of the average sales cycle. Conclusion.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60