Content4Demand

JULY 23, 2020

Machine learning has already pushed the bar for SEO way above a list of words or even long-tail phrases, and this is especially true for B2B marketing. These are much more complex decisions that involve lots of people and partners, have much longer buying cycles and take more work and time to operationalize.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

ANNUITAS

OCTOBER 23, 2014

The goal is to make sure that a Buyer who is on the cusp of making a decision will see your ad, and that your ads’ keywords and ad copy will be informed by a well-researched understanding of the pains and priorities of the Buyer at every stage of the buying cycle. Embrace the long tail-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Ambal's Amusings

APRIL 21, 2010

The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. Strengthen weak spots. Fill the holes.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

KoMarketing Associates

SEPTEMBER 4, 2012

Depending on where they are in the sales cycle, they may just be starting the process; maybe they need questions answered or maybe they’re just trying to get to know your business. PPC search query reports can show you long tail phrases or questions people used to get to your site.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Long tail keyword queries and third party referral reports provide insight for new content development and uncovering key link partners and social media networking opportunities. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

B2B Marketing Traction

MARCH 12, 2010

Increased amounts of quality, branded content online can attract prospective customers, and then outreach tactics such as email marketing, telemarketing and webinars will engage them and move them through the buy cycle. Maturity Stage of Marketing Product Lifecycle. At what stage is your product or service?

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Biznology

NOVEMBER 19, 2012

This is no different for search marketing, It’s an objective measure of performance based on the buying cycle for your brand (e.g. This is the principle of “Short vs. Long Tail Keywords.” Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. M Invest) / ( $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Valasys

AUGUST 29, 2019

As the voice searches, being conversational are more likely to be longer than their text counterparts; the marketers should research the long-tail keywords, and target them in the pieces of content being used on the website to improve the users’ experience & deliver them the solution that they are looking for.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

EMagine B2B Blog

JANUARY 6, 2019

Stage in the buying cycle or customer journey (B2C/B2B). When determining your keywords remember that long-tail keyword phrases are critical to today’s SEO. A quality keyword universe will include a good mix of broad phrases, long-tail keyword phrases, and questions. Income level (B2C). Geography (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hinge Marketing

SEPTEMBER 30, 2015

As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. This growth means more prospective clients to nurture. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MAY 14, 2012

This will not only establish trust and authority between employees and your prospects and customers, but for Sales, it could shorten the buying cycle, too.). 6) Optimize for long-tail search. 4) Leverage the brainpower of your community. regardless of the source. 7) Nurture leads with emails based on their problems.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Similarly, webinars are also beneficial to drive awareness during the early stages of buyers’ cycles but they have been seen to be most impactful during the middle stages of the buying cycles.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

KoMarketing Associates

MAY 3, 2022

The B2B buying cycle has gotten longer—a lot longer. That’s a long time to nurture a lead. . Look at “People also Ask” questions in Google for long-tail keyword ideas as well. . One reason why content marketing continues to be so crucial to B2B success? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

MARCH 26, 2013

Will they be using organic search to find you at a particular stage of the buying cycle -- like the research phase? Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. What pain points are you solving for? and more importantly, what it is not.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

OCTOBER 10, 2013

Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for "how do I sell to people in the awareness phase of the buying cycle".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

NuSpark Consulting

APRIL 14, 2013

Many pay-per-click campaigns fail at this first step by aiming for generic keywords or by aiming for long tail keywords without properly developing copy that targets and entices the people who would make that search. Understanding were in the buying cycle your clicks are coming from plays heavily into how you should approach your copy.

Landing Pages 100

Landing Pages Paid Search Agency Conversion Buying Cycle 100

Valasys

AUGUST 6, 2019

Modern buyers research an innumerable number of times & specifically about their separate areas of concern, at each stage of their buying cycles before they make a final buying decision. Optimizing for long-tail-keywords is a practice that never really went out-of SEO directory.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

FEBRUARY 17, 2012

Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Figure out the most logical groupings based on your buyer personas, the information your recipients want from you, the questions they might have, or their stage in the buying cycle.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

SnapApp

JANUARY 31, 2019

B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. Conduct an audit and see what backlink opportunities are missing, leaks exist in your funnel and long tail keywords you’re attracting but overlooking in terms of your actual site content.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

Oktopost

JULY 12, 2021

Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Long-tail keywords that often mimic human speech patterns are the main focus of succeeding here. Source: Gartner. Source: Business2Community.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Valasys

FEBRUARY 5, 2020

Evidently, the marketers will need to use the latest Martech tools for a precognitive gaze on the buying intent of their prospects which will help to articulate an impactful content strategy. Moving into 2020, marketers will need to understand the SEO best Practices for B2B brands & what is it that their audiences really want from them.

SEO 59

SEO Practices Google Brand Identity 59

WebMarketCentral

JANUARY 28, 2008

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation.

SEO 20

SEO Wiki Best Practices Allocation 20

The Lead Agency

MARCH 27, 2018

As a B2B marketer you will deal with a longer buying cycle, so B2B recipients will not buy the instant you email them. Voice search queries are more likely to be longer than a typed search, making it important to target long-tail keywords. 72% of B2B buyers are most likely to share useful content via email.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

B2B Marketing Insights - WE

SEPTEMBER 27, 2018

Supportive pieces should target long-tail keywords and always, always, always point to your “pillar” content. By getting into the heads of your customers, you can identify where they are in the buying cycle. Supporting content could be shorter blog posts that aren’t as in-depth. Sounds simple, right?

Lead Ranking 63

Lead Ranking SERP Lead Scoring Paid Search Agency 63

Webbiquity

MARCH 26, 2012

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. What is the best parka for sub-zero temperatures? That sounds like a Google search to me.” ” We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. That will give you an idea of demand. Check your competition — review your competitor’s design and the flow of their landing page.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Ambal's Amusings

AUGUST 27, 2009

What if you don't know where prospects are in their buying cycles? Like you did with your offers or calls-to-action, develop content to appeal to prospects at different stages of their buying cycle. Offer demos or low-cost or free needs assessments. So you need to promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

APRIL 5, 2013

If you’re having trouble finding an evergreen topic to write about on your company’s blog, try focusing on long-tail keywords that answer common problems. Tip: You don’t have to be a mind reader to figure out what stage of the buying cycle site visitors are in.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

DECEMBER 23, 2019

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Make bid changes based on the keywords’ predicted revenue per click.

PPC 96

PPC Paid Content Marketing AI Trends 96

Hubspot

NOVEMBER 23, 2011

Who has the shortest buying cycle? Ensure your URL architecture makes use of important keywords, the body of the content includes short and long tail variations of the keyword where appropriate, and that your keywords are in your header tags, page title, meta data, anchor text, and image alt text.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Single Grain

MAY 29, 2023

Lower Customer Acquisition Cost (CAC) : Paid acquisition channels can be costly and might not result in long-term customers. SaaS Buying Cycle : The SaaS buying cycle can be long and complex, often involving multiple decision-makers and a significant investment of time.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Hubspot

OCTOBER 27, 2011

You know what your prospects' buying cycle looks like. You obsess about creating content that appeals to prospects at all stages of their sales cycle. Long-tail keywords are your best friend. To you, link love is more romantic than flowers and candy. Tweet this! ). Tweet this! ). Tweet this! ). Tweet this! ).

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Google Longtail Keywords Infographic by SEO Book.

Paid Content 100

Paid Content Social Media Statistics Research 100

NetLine

AUGUST 23, 2023

Because of this, these keywords are most frequently used at the beginning and middle of the buying cycle and can start with questions such as “How do I,” “Is it possible,” or “Best practices about X.”

Buyer Intent 52

Buyer Intent Intent Keywords Top of Funnel 52