Hubspot

JUNE 27, 2014

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why your product is the best and they need to buy it now.

FAQ 28

FAQ Buying Cycle Comparison Paid Search Agency 28

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? This means AI will have a significant impact on the sales industry as well. And since sales are all about making quick smart decisions, this will have a huge impact on the industry.” — Gauri Manglik, CEO and co-founder of Instrumentl 2.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Ambal's Amusings

SEPTEMBER 9, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. prospect's) questions and concerns at a specific stage in the buying cycle. White Paper FAQs.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Ambal's Amusings

MAY 6, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MARCH 11, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. White Paper FAQs. He is also the author of the White Paper Pundit blog. Who needs white papers anyway?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Golden Spiral

FEBRUARY 26, 2019

An effective product launch is typically scheduled around a specific date: a customer event, an anniversary (business or product), or a time of year coinciding with the buying cycle (e.g., What is lacking from your industry? Host a handful of live internal trainings or webinars to introduce the product and answer important FAQs.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Ambal's Amusings

FEBRUARY 4, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Page 2 – Introduction/Industry Dynamics. White Paper FAQs. " This isn't much longer than a blog post.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

JULY 11, 2016

The findings support a Chronicle of Higher Education survey , which reveals the media and communication industry values experience over academic credentials. For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS. 2) Location makes all the difference. 4) Programming. 5) Writing. 6) Marketing Strategy.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Hubspot

MARCH 16, 2012

Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. Setting up a dedicated section of your website for reviews, testimonials, and case study content is crucial for leads in the 'evaluation' stage in the buying cycle.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Single Grain

AUGUST 8, 2019

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MARCH 21, 2011

Start commenting productively on industry related blogs and make sure to include the hyperlink to your website in the comment fields. Add FAQ pages to help answer people’s questions. Start using a web reporting tool (i.e. Google Analytics). Review your Web analytics each month. Add an end user sitemap page. Contributors.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Language Used.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Single Grain

MARCH 9, 2021

Positions your company as an authority in your industry. Include FAQs to answer the most commonly asked questions related to your product and industry. Websites and bloggers in your industry likely write on topics related to the product that you sell. Reduces dependence on paid ads. Boosts website traffic. Guest Blogging.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

MAY 18, 2010

Optimizing FAQ’s and product support information can provide answers to customers before they call support. The ideal would be to map assets to the needs of the target customer and their place in the buying cycle. It's wonderful when foundational principles work isn't it?!! :-) leeodden Thanks Judy.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Ambal's Amusings

JULY 15, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. When creating a white paper, keep in mind the following: What are the reader's main concerns at this stage in the buying cycle?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. Let’s say that you’re in the retail camping equipment industry. Maybe you have the best customer service ratings in your industry. HANDPICKED RELATED CONTENT: The Smart (and Not-So-Smart) Ways to Use Vanity Metrics. Click To Tweet.

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. You can then share links to these pages on social media, as Braze did with their mobile marketing FAQs. If you’d rather try out a live event with a more native-friendly feel, you can host an FAQ or presentation on Facebook Live. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Valasys

FEBRUARY 5, 2020

According to Mark Traphagen, VP of Product Marketing & Training for seoClarity , “There was no statistically significant difference in organic Google traffic sent to these pages after they lost the duplicate listing on page one, based on an analysis of real traffic data for featured snippet listings across multiple industries.”.

SEO 59

SEO Practices Google Brand Identity 59

Marketing Insider Group

OCTOBER 24, 2012

We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. Live-blog any events you can attend or ask your team to live-blog any events that cover your industry topics. And you don’t need to sacrifice quality.

Webcast 100

Webcast Marketing Management Content Curation 100

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Demonstrate thought leadership and modern know-how in the industry. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40