Zoominfo
AUGUST 1, 2018
Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders. B2B buyers often rely on videos, online manuals, and FAQ lists to learn how to use new purchases. Training and tutorials. Virtual stores.
Kapost
MARCH 31, 2017
Business storytelling is a creative discipline, too. It’s easy to get lost in endless ideation cycle, especially when your organization enters brainstorming mode, which can throw wrenches in your path to launch. Uncover FAQs that jam up your sales process. Chart out your customers’ buy-cycles.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 24, 2012
If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. Ask your customer service team to answer the frequently asked questions (FAQs) they get.
GreenRope
SEPTEMBER 10, 2017
Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Watch Webinar. Key Takeaways. Marketing Automation.
GreenRope
SEPTEMBER 10, 2017
Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Watch Webinar. Key Takeaways. Marketing Automation.
GreenRope
SEPTEMBER 10, 2017
Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Watch Webinar. Key Takeaways. Marketing Automation.
GreenRope
SEPTEMBER 10, 2017
Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Watch Webinar. Key Takeaways. Marketing Automation.
Expert insights. Personalized for you.
154 
Let's personalize your content