Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Beef up your video content. Your blog reflects your content marketing strategy—right down to the keywords. ” is a question they get a lot. .

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences. Decision #5: About the time to buy.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Circle Studio

AUGUST 23, 2018

Create quality content that is relevant to your target audience (and lots of it). The ultimate key to driving website traffic is creating content that your target audience finds useful and relevant to their interests. This means that your website has to have more content than just the typical company pages for services, markets, etc.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It helps move a prospect along the buying cycle. . • It helps move a prospect along the buying cycle.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Get Customers. Over to you.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Tomorrow People

OCTOBER 12, 2011

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. It includes online content such as: Articles.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

KEO Marketing

JANUARY 20, 2016

The B2B Marketing Success Formula, which the new white paper discusses in great depth, consists of the following activities and tactics: Insight Selling Strategy: Offering buyers a compelling new perspective on the business problems they face. It’s one of the most thorough resources KEO Marketing has published to date.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

SnapApp

OCTOBER 22, 2013

Having a content marketing strategy in your head isn’t enough. You have nothing but the clothes on your back, a pen, and a blank sheet of paper. Now, answer this : Could you document your entire content marketing strategy for us? You can’t strategize until you lay out what you intend your content to accomplish.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. Content Marketing. Over the past year, 83 percent of respondents said that they have turned to white papers for research.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

NuSpark Consulting

JULY 13, 2016

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. They should also be sharing content regularly on them, not just on the corporate channel. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

SnapApp

NOVEMBER 5, 2013

Content marketing is still evolving, but best-in-class modern marketers adhere to best practices that keep them on track. Content marketing is marketing’s frontier. However, based on what we’re seeing with our B2B customers and our own research, a core of best practices has come into focus. Publish more—and more often.

Top of Funnel 48

Top of Funnel Content Marketing Class Lead Scoring 48

Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. According to GlobalSpec’s survey of 384 manufacturers and industrial companies of different sizes, 40% of the respondents stated that Customer Acquisition was their primary goal and Lead Generation was second at 31%. (

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

6sense

APRIL 13, 2016

Surprisingly, the appetite for predictive intelligence is fueled by the success of inbound and content marketing efforts, not their failure. Over the past decade content marketing has improved the buying experience of B2B decision makers. Prioritizing SDR Follow-Up.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

NuSpark Consulting

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. In fact, anxiety and emotion play as much or more of a part in the buying cycle in B2B transactions as in B2C sales, and most of this anxiety swirls around personal issues relating to reputation and job security.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The ROI Guy

OCTOBER 5, 2010

As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.).

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” But no buyer wants to be sold during all stages of the buying cycle. Create a content development process.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s why website design is a dying aspect in so many businesses - because it is frequently static and lifeless, with little new content added.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60