Tony Zambito

JULY 6, 2011

.  This group included Carol Christie who was instrumental in landing some of the first batch of design projects back then that involved the use of personas.   I wound up on a path afterward searching for a way to make buyer personas a reality.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. That’s why it’s more important than ever not to make choices based around outdated personas. They have audience at the center.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Launch Marketing

NOVEMBER 28, 2018

There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. Even if you think your product’s innovation speaks for itself, it cannot be successful unless there is a market need for it. Personalized Marketing Strategy.

Buyer Personas 61

Buyer Personas Product Trade Show Differentiation 61

Heinz Marketing

APRIL 12, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. Buyer Personas / Ideal Customer Profiles. Account Based Marketing (ABM).

Ideal Customer Profiles 108

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 108

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Virtual Assistant, Annette.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClearVoice

JANUARY 11, 2024

A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. Not having a target audience means your sales and marketing strategy is simply throwing spaghetti at the wall and hoping something sticks. Why is having a target audience important?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

BenchmarkONE

APRIL 18, 2019

In today’s marketplace, the buyer holds all the power. Developing and adapting your marketing strategies to match the needs, desires and expectations of your audience is the key to success. But in order to get to that point, you absolutely must perform in-depth market research. Define your buyer persona.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions.

Buyer Personas 113

Buyer Personas Template Demographics Ideal Customer Profiles 113

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. According to John Parker, Vice president -Marketing for sales data LLC. “To

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Hubspot

JUNE 2, 2015

Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. How can you be sure that you’re focusing on the right data to build out your buyer personas? 2) Demographic Data. 4) Site Behavior. 4) Site Behavior.

Buyer Personas 28

Buyer Personas Ad Building Marketing Automation Services Work Management 28

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Here, let's explore what audience targeting is, and how you can use it in your own marketing strategy. Initially, you'll want to refer to your existing buyer persona (s).

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. This will ensure that you avoid any glitches or unexpected question interpretations when you send your survey to the larger group.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Hubspot

APRIL 7, 2023

Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. You can gather information through surveys, focus groups, and interviews.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. If you have a commodity product, you might find that you have more competition as opposed to a specialized product in a less crowded market space. Only then can you create a market research plan that will help you craft a comprehensive sales strategy.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research. Why Use Qualitative Research?

Research 97

Research Case Studies Case Study Skype 97

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. Click To Tweet.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

ClearVoice

JUNE 15, 2021

Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Televerde

FEBRUARY 2, 2021

You develop a product, market it, and customers eventually make a purchase. As customer expectations continue to shift, a customer journey map will allow you to meet their needs with an omnichannel approach through marketing, sales, and customer service. 81% of marketers believe customer service is a huge competitive advantage.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. If you have a commodity product, you might find that you have more competition as opposed to a specialized product in a less crowded market space. Only then can you create a market research plan that will help you craft a comprehensive sales strategy.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? These are probably not the types of questions Peloton’s marketing department wants you to ponder after watching their ad. We need to provide relevant, engaging content to our target audience if we want our marketing efforts to be successful. Know your audience.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Launch Marketing

JANUARY 8, 2020

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be nearly impossible to engage the ideal buyers and highlight why your solution is the best one for them. To develop effective persona messages, you must first have well-developed buyer personas.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. 7 Best Practices for Marketing Automation Success.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Tony Zambito

MAY 11, 2010

Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.  Third, adjust all your means to that end.”    - Aristotle.

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Content Marketing Institute

DECEMBER 17, 2018

That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. How often have you recently heard about a marketing campaign gone wrong? Minority consumer markets are growing faster than white consumer market, says @universityofga #research.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Social Buyerology: Understanding Buyers in the Social Age (customerthink.com).

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research? Image via Wikipedia.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ANNUITAS

MARCH 19, 2013

If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! This indicates that marketers have not dug deep enough to understand their buyer.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Hubspot

NOVEMBER 23, 2020

Buyers don't think like marketers or salespeople. More importantly, buyers don't think like each other either. Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

SmartBug Media

NOVEMBER 30, 2018

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Hubspot

MARCH 17, 2021

As a marketer, you know how important it is to have a marketing strategy. Having a marketing strategy also helps you create the content your audiences want to see and share it where they’re most likely to see it. What you need is a marketing message, and it’s just as important as your overall strategy. Image Source.

Marketing Management 67

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 67