Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Before you know it, you'll have complete, well-planned buyer personas to show off to your entire company!

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Hubspot

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Let’s dive in. Segmentation.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Create buyer personas and research content that meets their needs. Look at their age, gender, culture, marital status, income, language, professions, and educational levels.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Sales Collateral: Close Deals.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SnapApp

FEBRUARY 2, 2015

If you’re in content marketing, you’ve probably been told you have to create buyer personas for your content to really make an impact. You have to know who you’re writing for, what those people care about, and how they’ll move through the buyer’s journey in order to get the right content in front of the right person at the right time.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Don’t Overlook Position, Purpose, and Personas. Position and purpose make up your brand and the story buyers connect to.

Product 157

Product Planning Buyer Personas Work Management 157

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Marketing Insider Group

JUNE 22, 2020

Use these steps to change your target customers’ perceptions of your brand: Position Your New Brand Image Strategically. For example, the MGM resort hotels we mentioned earlier looked at the family-friendly giant Disney as a model, looking at what worked and what didn’t to position themselves as a major player in the family resort niche.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Zoominfo

MARCH 17, 2021

SEO builds visibility for your website and awareness for your product or service. Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. More traffic means a greater likelihood of conversion, and possibly a sale.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Experiment with short and highly educational videos. What about the buyer? It’s the foundation, after all.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. Positive ROAS (return on ad spend) is minimal for companies. Content marketing provides you with a way to develop specific pieces for each stage of the buyer’s journey as well as for buyer personas. Ads are product-focused, after all.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Constructing a plan for content creation that educates and engages consumers. Why Spend Your Budget on Digital Marketing Services? Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. What made you choose [A product/service] over [B product/service]? Do Market Research.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

SmartBug Media

APRIL 3, 2023

But the question is where to start, especially if your product or service targets multiple buyers. One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. It starts with buyer personas. This positions you as an expert on the subject.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Launch Marketing

JULY 6, 2022

Bringing a new product to market starts with developing a solution that is designed to address a need or pain point that is experienced by a group of people. Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. Need some inspiration for cooking healthy meals?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. Your content also needs to address all stages of the customer’s journey and appeal to different buyer personas.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Sales Collateral: Close Deals.

Top of Funnel 62

Top of Funnel Product Marketing Management Content Marketing 62

Act-On

APRIL 26, 2024

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. For example, Daxko uses AI tools to summarize release notes from integrated products or partners, share them in Slack, and notify relevant team members when there’s been an update.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Launch Marketing

MAY 12, 2021

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Then, use this information to construct a timeline that includes pre-production (e.g., script writing), production (e.g., actual filming) and post-production (e.g., Video Marketing Strategy.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

SmartBug Media

MARCH 18, 2024

When someone purchases your product or subscribes to your service, they’re considered an acquired customer. Understanding who your target audience is and creating buyer personas ( here’s our free template to help you get started) are essential to finding an ideal customer acquisition platform. Step 1: Who Are You Targeting?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Exo B2B

FEBRUARY 7, 2024

In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential. and refine the targeting of campaigns and develop products that meet their specific needs.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Stevens & Tate

MAY 12, 2023

On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion. Understanding your customer needs requires creating accurate buyer personas. Buyer personas represent your ideal customers and website users. Battle-tested with regard to client needs.

Design 94

Design Buyer Personas Top of Funnel Fulfillment 94