article thumbnail

What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

article thumbnail

12 High-Impact Tools for Revenue Operations Teams in 2024

Zoominfo

Opt for a tool that balances sophisticated features with ease of use to effectively support your go-to-market strategy. Revenue Intelligence Tools A revenue intelligence tool should integrate seamlessly with your current tech stack by offering customizable solutions. Consider a company using a customer relationship management platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. How are you driving high performance and high ROI work out of marketing?’

article thumbnail

The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation. When applied, this powerful tool can help B2B marketers to identify and engage prospects showing signals of interest and intent to buy your products or services.

article thumbnail

Intent Data Insights: 15 Key Stats B2B Marketers Need to Know

Inbox Insight

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? Learn from industry insights to avoid repeating these mistakes and optimize your intent data strategy for success.

article thumbnail

How to Leverage Intent Data to Drive More Business

NetLine

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

article thumbnail

Email Open Rates: Which Benchmarks Matter Most?

Outreach

Opt-out rate. The opt-out rate is the number of people who unsubscribe after an email is sent, divided by the number of people who received the email. A high opt-out rate can be a red flag that your messaging simply isn’t right, but increased email privacy options have also made it more challenging to keep this rate low.