6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

DemandBase

APRIL 3, 2019

52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI. The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

SalesIntel

JANUARY 9, 2023

Buying intent is vital because you understand who’s in the market actively searching for your solution. . Buyer Intent Data is the set of behavioral signals indicating the intention and likelihood of your prospects to purchase a product or service. Number three – Buyer Intent data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

DiscoverOrg

APRIL 25, 2017

How have existing clients historically used your sales intelligence to predict buyer intentions? Is there any free data to sample? Ask a few pointed questions of your prospective data provider to see what kind of magic might result: What types of data do you collect? Do you have any case studies?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

SalesIntel

OCTOBER 27, 2022

You need contact data to find prospects, intent data to prioritize leads, and technographics and firmographics to determine who to contact that fits your target ICP. No matter which B2B data providers you consider, they should encourage or at least offer an opportunity to test and sample their data before purchasing their solution.

B2B 52

B2B Ideal Customer Profiles B2B Sales Intent Signal 52

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. This allows marketers to pinpoint the moment that brand awareness advertising becomes buyer intent and follow it through to purchase.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

SalesIntel

JANUARY 10, 2024

Buying intent is vital because you understand who’s in the market actively searching for your solution. Buyer Intent Data is the set of behavioral signals indicating the intention and likelihood of your prospects to purchase a product or service. There are two ways to build a sales pipeline. Look at deliveirability.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

SalesIntel

NOVEMBER 17, 2022

No matter which B2B data providers you consider, they should encourage, or at least offer, an opportunity to test and sample their data before purchasing their solution. When B2B data providers are confident in their solution, you should be able to take it for a test drive. Being forced to go in blindly is a red flag. You should be cautious.

B2B 52

B2B Intent Signal B2B Sales Transparency 52

PureB2B

MAY 30, 2022

Product trials: Product trials get undecided users to jump from the fence and become new leads by offering them an extended window of time to sample the offer for free. It provides brands with real-time buyer intent data , showing when clients are most interested in a solution and probably most open to the offer.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

B2B Marketing Directions

AUGUST 27, 2017

Here's a small sample of the reactions from pundits and practitioners: What's The Impact Of The New Demand Unit Waterfall? SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention.

Demand 40

Demand Work Management Intent Data Features 40

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Aberdeen

MAY 17, 2017

Connect with several customers on different outlets to find the best stories and ensure a diverse sampling of people. Given the effect great testimonials can have on buyer intentions , paying for the best version of this marketing copy is sure to be money well spent. That said, you don’t want your testimonials to be too diverse.

Customer Satisfaction 66

Customer Satisfaction Buyer Intent Sample Impressions 66

DiscoverOrg

MARCH 27, 2017

Inbound is an always-on strategy that urgently responds to demonstrated buyer intent. Across a sample of Engagio customers, the median number of accounts per account owner is 50. Both are important to the growth of a B2B business, but they do very different things and require different processes and skills. Use both together.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. Growth in App Partners and App Adoption. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Employee advocacy programs. Account-based marketing tools.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

seo.co

FEBRUARY 15, 2021

Buyer Intent Keyword Research. You can assess a writer’s skills by asking them to write a sample—for example, the copy for one product page on your website. Say you already have a niche and an English-language affiliate website that’s performing well. You can only do this once you know which keywords to optimize for.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SalesIntel

DECEMBER 6, 2021

This is also where Buyer Intent data comes in handy. It helps you to understand the buyer’s stage in their buying journey so that you can better frame the conversation. Play 4: Getting Buyer Commitment. Get a Freebee (Free Sample or Trial). Send Something (physical thing, gift card, fun video). Customer Field Trip.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We took a random sample of 100 companies and tested them before and after we enhanced the product.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Which brings us to our first lesson: Lesson 1: Start with the right intent data.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Zoominfo

JULY 1, 2022

Engage and ask questions The goal is to gather information about the visitor’s company, intent, and desired services, while providing automated answers that strike a balance between qualifying the lead and keeping friction to a minimum. How can I help you?” We’ll go into why your chatbot shouldn’t pretend to be a human in a bit.

High Quality Lead 130

High Quality Lead Advertising Agencies Paid Search Agency Sales Qualified Leads 130

Inbox Insight

AUGUST 16, 2020

For vendors and demand generation marketers, this is valuable insight into how HR buyers are motivated, as well as their intent to buy. From the 250 businesses we surveyed, some clear themes were seen when it came to buyer research. How do trends relate to buyer behavior? The HR technology topics that are trending.

Work Management 82

Work Management Marketing Management Research Resource Management 82

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. Intent-based keyword research. It’s more important than ever that our keyword research focus on the intent behind a search query as much as it does on the term, itself. They took a random sampling of 6,000 browsing-search pairs out of a collection of 1.8 Content Audit. Implementation.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

6sense

DECEMBER 8, 2021

Because buyers are often anonymous, fragmented and resistant, revenue teams’ efforts must be driven by real buyer intent and activity data. Based on real intent and the activity data buyers are leaving behind — research activity across publications, blogs, forums, etc. — So, how do we get there?

Account Based Marketing 62

Account Based Marketing Marketing AI Top of Funnel Ideal Customer Profiles 62

Martech Advisor

NOVEMBER 26, 2019

Consideration : # marketing conversions, an action indicating buyer intent before the actual sale (e.g. add-to-cart, filling in a contact form, requesting a product sample). Let’s have a look at the metrics: Awareness : # number of visitors, this can be either online or in your brick & mortar store.

Digital Marketing Funnels 91

Digital Marketing Funnels Marketing Management Eye-Tracking Paid Search Agency 91

SalesIntel

APRIL 11, 2024

Check the data quality by asking the supplier for samples or references before purchasing. Behavioral Insight with Intent Data: SalesIntel can monitor prospect activity, including website visits, social media engagements, and content downloads. This ensures that your outreach efforts reach the intended recipients.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

JULY 17, 2023

Pro tip: Create a list of prospects with shared characteristics like buyer intent and demographics. ZoomInfo ZoomInfo, a sales intelligence platform, swiftly recognizes prominent prospects and gains intent data. Then, feed this information to HubSpot’s content assistant. Plus, it's loved by salespeople!

Marketing AI 48

Marketing AI Work Management Marketing Management Forecasting 48

Hinge Marketing

MARCH 12, 2020

Artificial-intelligence-infused platforms promises to gauge buyers’ intent and adjust priorities dynamically. The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Unbounce

JUNE 29, 2021

Segmentation allows marketing messages to combine buyer intent with demographics to create a personalized feel of communication. The images to the right side of the page provide two more data points to boost consumers’ confidence in the product: sample client results and a sample payment process. I know, right?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 20, 2022

Often, they will display a list of brand logos of the companies they have helped: You can also ask for content samples and ad campaign samples to better understand their work. Ask for a sample blog post or the content marketing strategy they would use for you. Inform them about the KPIs and key metrics that you want to grow.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52