SocialPilot
JANUARY 15, 2024
Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.
Oktopost
OCTOBER 30, 2023
Yet, this valuable resource typically lies siloed in the hands of the marketing team, failing to realize its full potential in providing revenue teams with actionable insights into customer buying behaviors, thus facilitating the conversion of more deals into closed-won.
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Unbounce
APRIL 4, 2019
Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” If you stick to the search network and avoid display and YouTube ads, you won’t need design work, videos for ads, or elaborate copywriting.
Porch Group Media
MARCH 2, 2023
Buying a home is one of the biggest investments you will ever make. Many took on projects themselves getting inspired on Pinterest and then scouring how-to videos on YouTube. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells.
SocialPilot
JANUARY 14, 2024
LinkedIn users have twice the buying power compared to the average web audience. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. An ad on LinkedIn can reach 14.6%
Marketing Insider Group
JULY 10, 2015
The quicker you become an influencer, then the quicker you will connect with decision makers and buying teams to become a legend! Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. There’s no I in team, but there is one in influencer – and the “I” is you!
Aberdeen
DECEMBER 18, 2018
You can also find us on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
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