On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses how a culture of experimentation can best meet your customers’ needs and make your business more intelligent with Matt Wright, UX Research Manager at WiderFunnel.
Matt Wright is currently the UX Research Manager at WiderFunnel. He makes his business more intelligent by understanding what makes customers tick and strives to help them better understand the motivational drivers behind customer segments. Matt holds a Master of Design (MSc) from Cranfield University.
You can also find us on Spotify, iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.
Do you know which specific companies are currently in-market to buy your product? Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
