Webbiquity

FEBRUARY 14, 2010

Buy yourname.com if it is available. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Use the domain to build a professional website (e.g.,

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

FEBRUARY 26, 2013

That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” You’re insecure that your elaborate PR house of cards could be easily brought down by the smallest peep by someone who isn’t part of your approved-and-vetted communications team (i.e.,

Case Studies 80

Case Studies Case Study Studies Ethics 80

Convince & Convert

SEPTEMBER 7, 2010

[link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. That's what I mean when I say uni-directional social media. It’s no contest. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. They are sent through email messages, postings on social network sites, and text messages.” Beautiful People Doused in Water.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Finally, at one point, he actually recommends using an intern for social media data collection and metrics. .

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. New YouTube video that goes viral. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). DJ Waldow: But somebody comes in and offers Argyle Social a million dollars today and you say, “Well, $1 million. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Marketing Insider Group

FEBRUARY 5, 2024

ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Gitnux) YouTube mobile video consumption grows by 100% every year. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. of the population.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SnapApp

AUGUST 31, 2017

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . Any perspective on how or why this is happening? . Andy Crestodina.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? link] [link] Bader Rutter RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Im Jay Baer.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Social is not an isolated activity.&# www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Yes, Nutshell can send you the daily digest of all your social activity. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MARCH 21, 2017

Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ ’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. Chris Abraham (@chrisabraham) March 14, 2017. It’s an opportunity cost.

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech

FEBRUARY 9, 2023

“With Apple+ streaming services entering the live sports sphere, and Google getting the rights for NFL Sunday Ticket to distribute on their YouTube TV product, we could see more NFL fans switch to streaming services down the line,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Paid Content 86

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 86

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

WebMarketCentral

JANUARY 5, 2009

Buy yourname.com if it is available. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ). PR Newswire ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101