Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 3 in 5 consumers read branded content while looking at products to buy. Publishing infgraphics leads to an average 12% in traffic growth . 1 in 3 marketers have generated leads through Twitter. Landing Pages. Take your fill. News Articles .

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

SEPTEMBER 23, 2015

“They have to be able to get buy-in from lots of people—with lots of different parts of the profit and loss—that they don’t have remit over. In this video, McKinsey director Kate Smaje reveals what leading companies do differently, the qualities required of a successful CDO, and what organizations must do to make digital change happen.

Video Marketing 100

Video Marketing Digital Transformation Lead Ranking Organic Leads 100

Crimson Marketing

AUGUST 4, 2014

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. James leads Allocadia’s marketing efforts focusing on developing enterprise marketing strategies with a clear customer focus that supports the company’s growth targets. James Thomas is the CMO of Allocadia.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

AUGUST 19, 2013

Today’s leading marketers and marketing departments are evolving into “Data Marketers.” It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 13, 2014

. “ In content marketing, the first job is getting attention, and then converting that attention into intention — buying intention.” There are definitely salespeople who will say the quality of leads brought in from marketing are lower than those brought in by sales.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 20, 2015

They’re so knowledgeable, in fact, that many business buyers have already made a decision about what they’re going to buy before talking to a vendor. Get buy-in: More likely than not, you will get push-back from sales. That way, when leads come in, sales will be better equipped to guide the buyer through their journey.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

SEPTEMBER 12, 2014

Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle. Melin earned a Bachelor’s degree in Political Science and Organizational Psychology from Willamette University in Salem, OR.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

OCTOBER 15, 2015

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. ” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” You Can’t Afford To Buy Big Head Terms On SEM. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. New Buying Habits. Outbound marketing is going out of style; Inbound marketing is on the rise. . Website Conversion.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

MAY 23, 2013

4: Optimize Your Social Channels and Get More Leads. Who buys it? Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' Outbound is just as important as inbound. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 23, 2015

On the surface this sounds like great marketing intelligence, but the reality is no one has said they actually want to buy your products or services. All this signals is an interest in your content, and not always from a qualified lead. Measure these by pipeline or revenue influenced. PPC Campaigns.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JUNE 4, 2015

Engagement Engineering: Whereas once marketers had full control of customer engagement, Jason says that “you actually now have to be a technologist and really understand trends in media buying across…publishing platforms online and in mobile.”

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. In the digital age, you have several ways to take precise and accurate aim at buyers based on their interests, web history, buying patterns, Internet groups, and a wealth of other data. Reaching a broader audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

APRIL 16, 2015

Competition is high, but so is the opportunity for content marketing: 82% of senior executives say content is a significant driver in their buying decisions Click To Tweet. And most importantly, your content needs to lead to a conversion. . Only 44% of #B2B marketers have a documented #contentstrategy Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. A customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Typical buyers are doing online research before and/or during the actual buying process. But customers prefer to buy online now, right?

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

OCTOBER 27, 2015

As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. .

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

MAY 26, 2015

Robert gives the audience a view into advertising buying trends and technological tools that are working to deliver greater value through the power of convergence. Robert Haskitt is the CMO of Extreme Reach , the leading provider of video advertising management and distribution solutions that spans TV, digital, and mobile.

CMO 100

CMO Television marketing Trends Video Marketing 100

Crimson Marketing

SEPTEMBER 16, 2014

The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. CMOs must take a lead role in shifting this perspective. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 24, 2014

Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota. . When you talk about open rates, lead generation, and automated nurture campaigns, sales hears “marketing speak”. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. Paychex Sees Bigger Payday with Predictive Marketing.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

OCTOBER 7, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 3 in 5 consumers read branded content while looking at products to buy. Publishing infgraphics leads to an average 12% in traffic growth . 1 in 3 marketers have generated leads through Twitter. Landing Pages. Take your fill. News Articles .

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100