Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 This has resulted in hyper efficient media-buying, which when coupled with personalized messaging and content, enables best-in-breed programmatic buying for B2B marketers.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. Impulse buy, retail therapy… YOLO, right?! eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. And should you be as well?

Social Media 52

Social Media Allocation Emarketing Media 52

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. They have access to a wealth of information and can conduct their own research to make informed decisions. Featured image by svetazi at Adobe Stock.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Most gratifying is that people are buying the book. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ardath Albee: That’s a good question.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Pew Research ). eMarketer ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. It’s much easier to buy into the myth that your display ads are working. Buying Google ads for key search terms that you’re trying to rank for organically, and promoting helpful organic content.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Liveintent

OCTOBER 6, 2020

Make sure your offers give shoppers a compelling reason to buy now. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 You know how it goes.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Choozle

FEBRUARY 12, 2021

I wouldn’t necessarily recommend only looking to buy one specific game through connected TV, just because it’s a little bit too hyper-focused for that kind of platform, I think. In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. There’s even more value to communicate after they buy. The buying committee is getting larger. Commercial consists of buying language. Conduct your research: Bring together all your research. Buyers are deciding which product to buy and comparing possibilities. Data matters!

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. This year programmatic digital display ad spending will hit $115.23

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). It is an entire sales funnel personalized for the buying team of each account you target. It means tailoring the buying experience according to their needs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Retail media advertising is the buying of media on a retailer’s media network. Retail media advertising is the buying of media on a retailer’s media network. billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 Retail media advertising is the buying of media on a retailer’s media network. Retail media advertising is the buying of media on a retailer’s media network. billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Content Standard

AUGUST 20, 2016

Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons.

Social Media 40

Social Media Buy Media Emarketing 40

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. In other words, you can deliver emails with the most appropriate deals for your prospects and help them make a buying decision.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Go Beyond SEO

JUNE 14, 2022

84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). Pew Research Center found that 85% of Americans currently own a smartphone, and what are people doing on their smartphones? According to eMarketer, 75% of all videos are played on mobile devices. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Digilant

APRIL 23, 2024

For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Many digital audio platforms offer programmatic buying options, which can help optimize your spending based on real-time performance data. Why Should Brands Use Digital Audio Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). A majority of consumers today immediately go to search engines when starting the car-buying process.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

JULY 13, 2021

30% of online consumers prefer using BOPIS (Buy online, Pickup In Store) or curbside over delivery. More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

ViewPoint

SEPTEMBER 13, 2016

57 – 90% of the buying process is complete before a sales rep needs to get involved. Ruth Stevens, eMarketing Strategy , President. Today we will take on the second of the three lies: 57 – 90% of the buying process is complete before a sales rep needs to get involved. Cold calling is dead. Marketing and sales are aligned.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Advertisers are buying into the digital video hype. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

Facebook 165

Facebook Rules Advertisements Advertising 165

Parse.ly

JANUARY 22, 2019

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. Where to look for inspiration? Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. Check out these articles to get the latest information on B2B social media trends: Influence B2B Buying With Social Media. Research Reveals Most Influential Social Media in B2B Buying.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Pew Research). 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Larger Screens.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. B2B content consumption signals buying intent. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind. One in five open your marketing email; 3 in 10 click through. months in 2023.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Aberdeen

JANUARY 24, 2020

If you want to hit the sweet spot with your customers, a little bit of research into identifying your target’s unique needs can go a long way. According to eMarketer , by 2020, 86.2% Programmatic Ads . 2020 is where advertising meets artificial intelligence. of all display ads in the U.S. will be programmatic ads. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: • Do feed the gorilla. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). eMarketer ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The buying journey content should include: “Middle” best practice content where you help prospects “shape” their strategy around your solution.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Porch Group Media

FEBRUARY 26, 2020

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% A report from Aimia shows that 31% of consumers say they’re using social media to browse for new items to buy. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Salesforce Marketing Cloud

JULY 20, 2021

Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads. Learn more.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198