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Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. eMarketer ).

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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads. rise in search spending in 2023 compared to an 8.9%

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. This year programmatic digital display ad spending will hit $115.23

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What’s Trending In Marketing For March 2020

Stevens & Tate

Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of. That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand.

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How to Measure and Maximize Outcomes in a Fragmented CTV Landscape

Digilant

As the connected TV landscape becomes more diverse, the industry’s major players — Apple, Amazon, and YouTube — are guarding the CTV data they accumulate. This data helps advertisers understand reach and targeting and ultimately measure ad performance. What are their demographics, buying behavior, media behavior, etc.?

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.