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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Sarah Silverman Sues OpenAI and Meta Over Copyright Infringement [:02] Since generative artificial intelligence ’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond. Want a monthly digest of all the best Scout content delivered straight to your inbox?

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The Responsible Approach to Generative AI

Content Standard

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. It’s a real quandary for marketers. Here’s my take.

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Top 5 XR and AI marketing trends in 2023

Martech

And I’m not just talking about swapping out images on a landing page based on a user’s buying history. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. These capabilities are being used by about 80% of creative agencies and are turning the old model of copyrighted content on its head.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

If you want them to be called yours, buy this one, so that they won’t be mine.” In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Only four were original content. One was deleted.

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Are Social Reels Relevant for Brands?

Contently

They are not in “buying mode.” Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. You can then turn those ideas into Reels that reflect your individual brand personality and values. How, you ask?

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. You don’t buy into cold selling, so why would your customers? Get started today and generate more traffic and leads for your business. You’ll need to consider a publishing cadence that works for your team’s bandwidth.