Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

JULY 21, 2023

While purchasing phone number lists can provide a convenient solution, weighing the pros and cons before buying is essential. This blog discusses the advantages and disadvantages of choosing whether or not to buy a phone number list for cold calling and prospecting, helping you navigate the potential benefits and challenges.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

Convince & Convert

APRIL 25, 2024

When NetLine introduced INTENTIVE last summer, we instantly had unrivaled visibility into a platform providing real-time, buyer-level intent data, capturing billions of intent-rich data points to discern genuine purchase readiness among B2B buyers. more likely to pull the trigger on a purchase within the next 12 months.

B2B 157

B2B Case Study Case Studies Content 157

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” The answer is simple … not all traffic is good traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Only B2B

APRIL 3, 2024

This emphasizes the critical need to identify sales-qualified leads primed for conversion. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DotDigital

MAY 6, 2021

It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Using this you can keep track of customers as they begin to show signs of intent to buy. 5 ecommerce campaigns to drive conversions and sales . Timing is everything.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Marketing Insider Group

JANUARY 5, 2023

So, what is getting in the way of so many sales and marketing conversations? Sales teams that attempt to follow-up on inquiries often get frustrated that their time is being wasted on people who don’t actually have the budget or desire to buy something. It’s important to know if they have budget to buy something.

Lead Ranking 256

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 256

Televerde

JULY 26, 2021

But most of the time, increasing your content’s conversion rate doesn’t require an entire strategy overhaul. Refreshing your existing content drives new traffic, increases conversions and maximizes ROI from time spent on content creation. Clear points get across to readers better and ultimately increase conversions in the long run.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. So, why start from the bottom in B2B?

Top of Funnel 123

Top of Funnel SEO B2B Paid Search Agency 123

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? Guest author Alanna Goodman is a content marketing specialist at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices.

Lead Ranking 233

Lead Ranking Planning B2B Thought Leadership Lead Scoring 233

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent. Here are the advantages of harnessing buyer intent data: 1.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can you leverage social intent data from your brand’s social media program?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.

Statistics 69

Statistics Brand Identity Branding Peer-to-peer 69

SalesIntel

JANUARY 21, 2022

This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell? According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? How does it Affect Conversions? You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too.

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

Intent Data 127

Intent Data Top of Funnel Intent Urgency Marketing 127

BenchmarkONE

MAY 8, 2019

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. Use this information to structure your website and content in a way that guides visitors along a path to conversion. Decision-makers look for user-generated content before making a purchase.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. It’s not just effective — it’s proven — with 63% of marketers seeing a jump in conversions with a personalized approach. Demographic data. Abandoned carts or forms.

Email Marketing 136

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 136

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Aberdeen

NOVEMBER 13, 2019

Finding out which one is more important – website traffic or conversion – is a long debate that every business owner considers. The better the quality of your visitors, the higher your conversion rate can be. Why Conversion Rate is Important. Besides revenue, the conversion rate also has numerous other advantages.

Traffic 65

Traffic Conversion Marketing Websites Top of Funnel 65

markempa

OCTOBER 27, 2014

I’m going to share 10 levers you can use to improve your lead conversion right now: 1. Numerous studies show that swift follow-ups increase conversion. Remember, people buy from people. Improve your lead qualification process to increase “sales ready” lead conversion rates. The velocity of following up matters.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Intent-based marketing gives you the tools to do precisely that.

Intent 91

Intent Paid Search Agency Allocation Marketing Budget 91

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

NOVEMBER 17, 2017

Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing. The goal of retargeting is to provide conversion lift by reaching audiences who haven’t make a buying decision or performed a lead capture yet.

Display 191

Display Advertisements Advertising Ad Frequency 191

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Instagram Ads.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? How do they make purchasing decisions? A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. How to collect B2B Intent Data? This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62