Buying Has Changed But Prospecting is Stuck in the Past
6sense
NOVEMBER 12, 2019
While B2B buying has evolved, we are basically fumbling around in the dark , relying on the same old bag of tricks for prospecting: forms, spam, and cold calls. The other thing we love to do in order to lure prospects out of the dark funnel and turn them into “leads” is scan badges at trade shows. Want proof?
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