Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Have audiences link to it as a PDF.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Why would I bother showing up?

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Sponsored White Papers Without Substance. A white paper that has no valuable takeaways is just an empty shell.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. This is a classic example of lead generation, as it captures the attention of a broad audience with a relevant piece of content.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. This rapid growth, especially the 1,365.5%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

The Point

FEBRUARY 28, 2020

A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? There are three things a reader wants to know upon opening the email: What the Offer Is, Why It’s of Value, and How to Get It.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. • What beliefs do they hold that don’t make sense to anyone else? Business email address Subscribe Processing.

Marketing Analytics Tools 104

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 104

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Martech

NOVEMBER 30, 2023

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Email Marketing 91

Email Marketing Urgency Marketing Paper Startups 91

Martech

MARCH 22, 2023

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. ” Below are smart decisions to improve your business, whether the economy goes sour or not. If you’re unsure where to start, begin with an email audit. Business email address Subscribe Processing.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy RFP 92

Sana Commerce

JUNE 8, 2022

On-demand webinar. B2B e-commerce analytics – Turning data into strategies. Catch up on this 30-minute session with Sana Commerce’s Jan van Werkhoven who shares their knowledge and expertise on business analytics and turning them into strategies. White paper. On-demand webinar.

Analytics 52

Analytics Webinar Metrics B2B Paper 52

Heinz Marketing

FEBRUARY 23, 2023

On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space. However, despite these challenges, marketing teams in the healthcare industry can prove their business impact in several ways.

Advertising Agencies 102

Advertising Agencies B2B Thought Leadership Lead Ranking Business 102

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. He built an organization that explains the theory and practice—showing that its first examples were in business markets. This is the go-to place for research and how-to. Content Marketing Institute. Demand Gen Report.

Resources 171

Resources Research B to B Advertising Agencies 171

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. Regularly evaluate and adapt your B2B strategy for desired results. There are multiple strategies that will work for your business.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144