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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small. Many business owners feel that their best clients come from word of mouth.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Shout-outs.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Need inspiration?

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8 Ways to Generate Word of Mouth Advertising for Your Small Business

Outbound Engine

It has often been said that word of mouth advertising is both priceless and free, and that is certainly the case. No amount of slick TV ads, clever radio spots or pop-up ads comes close to the influence word of mouth advertising can provide. Focus on building your brand. Engage on social media.